1. Artificial intelligence will play a bigger role than ever previously imagined. It will become the norm due to the incredibly accurate ability to analyze consumer behavior.
2. As it continually develops and improves, block-chain technology is set to play a massive role in fraud prevention and transaction security.
3. Influencer marketing, the practice of using “influential” people to explicitly and in some instances implicitly markets services and products has been highly successful on social media, and looks to continue as a powerful means of marketing.