1. Do your best to create compelling content. Nobody wants to read the same article that they’ve already saw in five different places. If it’s big news in your industry, then put your own spin on it – make it fresh.
2. Most websites are easy to navigate and simply designed because it’s proven to attract customers. Avoid bright colours and garish designs, keep things simple and you’re more than likely to see customers engage with your website rather than leave.
3. Make sure your site contains relevant SEO keywords. Research popular keywords related to your industry and ensure your site has content relevant to these terms.