1. Attempting to cheat Google’s algorithm will backfire.
Quality takes precedent over quantity, so if Google determines that your content is valuable to your audience then it will naturally appear higher.
2. Crosslink your brand.
Ensuring that your social media accounts are all linked to your website will allow Google to know that you are the same entity, and display them together in results.
3. Carefully use search terms.
Filling your page with search terms doesn’t impact your rankings, and can in fact lead you to being penalized – don’t do it!