7 Tips for Business Owners
Here at DVC, we work with businesses like yours on a daily basis. Here are some of the most important things we’ve learned about running a successful and rewarding small business.
1: Building Your Brand
You started a business because you felt that there was something missing –something you knew you could provide. Trust that instinct and stay true to your own business. Whether your specialty is thin crust pizza or selling jewelry online, the key to success is being the best at what you do –not imitating what other businesses are doing.
2: Understanding Your Competition
You should never be intimidated by your biggest competitors. They may be successful, but your company still offers something that they cannot. Otherwise, you would never have started your business in the first place. Focus on what makes you different from the competition.
3: Knowing Your Customer
One area where your business can always excel is customer service and support. Large competitors often struggle with this aspect, but as a smaller business you should make a point of being the best at it. Give customers the personalized support they can’t get anywhere else. It’s a great way to build a loyal customer base.
4: Acquiring a Great Team
Don’t try to do everything yourself. That’s a recipe for burnout! Hire experts like DVC to handle aspects of your business that require specialized skills and outsource anything that doesn’t require in-house help. For example, only the biggest companies really need an in-house digital marketing team.
5: Analyzing the Data
Data is a great way to determine whether your business is meeting the real needs of your customers. Select the Key Performance Indicators that matter most for your type of business and analyze the data to see how you’re doing now and where you could improve. For example, what percentage of your website visitors call or book an appointment with you? How long do visitors stay on your website before clicking away to do something else? If your KPIs reveal a weakness, you can take steps to improve the situation. For example, DVC can redesign your website to get your customers to stay longer –and take action.
6: Build an Omnichannel Experience
Now that customers can interact with your business through so many different channels such as Facebook, Instagram, Tik Tok and other social media, it’s essential to create a unified experience across all those channels. Your branding needs to be consistent, but that’s not all. Your web presence needs to be carefully thought out so that all the channels you use contribute to one overall customer experience.
7: Utilizing Digital Marketing
Digital marketing is marketing that uses internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and social media platforms to promote products and services. Many of the aspects discussed above can be addressed effectively through a good digital marketing campaign. DVC can help you redesign your website and your social media pages to create that omnichannel experience for your customers. Your digital marketing company should also be able to help you analyze the data from social media platforms like Facebook as well as from your website. They should be able to engage with your customers through your social media pages. By hiring experts like DVC to handle your digital marketing, you can free yourself up to focus on being the best at what you do.