Bad SEO Tactics You Should Stop Now
SEO is an important tool to use to get your business website to the top of a Google search, but did you know there are some pretty bad tactics that you may think are good and work, but they are actually doing the opposite? Below are the six tactics you need to stop doing now.
1) Keyword Stuffing – a technique in which keywords are loaded into a webpage’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines. Be aware of keyboard density in your content – the general rule is to stick to a 2% keyword density – so out of 100 words, use your keyword only twice. That should be all you need.
2) Constantly posting content – without quality. Yes, it’s important to post content on a regular basis, but over-posting or posting just to post without the quality can totally backfire. When posting content, you want to offer the reader, who could possibly be a future customer or client, some great information that pertains to their business or something to educate them. You also want fresh new content – no one wants to go to a website and see the same content posted over and over again. That a key way to see if someone is posting just to post.
3) Posting content on the same subject – this one is tricky. You want to post content relative to your product or service, but if you keep creating content that is the same repurposed content you have already posted, people will not want to click on your new posts. You should only post focused content that is relative to you, but if you create a content strategy and think out of the box, you should be able to find different topics that relate. The more topics you write about, the easier it is to create keywords people are searching for and bringing those searchers to your site.
4) Not testing your content and website for mobile optimization. 80% of Google searches happen on a smartphone, so this one is a no-brainer! Test your site here.
5) Duplicate content – This is a trick that’s been around for a while. Posting the same blog over and over to drive traffic, or having the same content as another website. When Google crawls and indexes pages, it’s looking for new and different content. If it finds content that is incredibly similar, it won’t index that page, and therefore your content will not be seen. Make sure your content is original.
6) No linking – it’s important that your content links to other content you own, but it’s also important to make relationships outside of your own content and link others’. When you have great content with a lot of value, your content will start getting linked. These links help in not only people finding your website through other people’s posts, but those backlinks help drive SEO for your website. Google loves backlinks!
SEO can do wonders for your business, so take a look at our post on SEO Best Practices! And if you have any questions or need help with your SEO, remember we at DVC consider ourselves the experts and we would love to help you in any way possible. Click here to get in touch or you can use our free SEO report tool!