Branding 101: The Basics You Need to Know

Branding is about successfully communicating the ethos of your business, and what it can deliver to your customers. Your brand acts as your businesses personality, and as such a strong brand identity can enable your business to stand out from the crowd, even in the most competitive of markets. Successful branding works by promoting your strengths. Customers will generally be prepared to pay more for a branded product and in some instances will base perceptions of new goods solely on their knowledge of the brand in question.