[vc_row][vc_column][dt_fancy_image image_id=”3075″][/vc_column][/vc_row][vc_row type=”vc_default”][vc_column][vc_column_text]Do traditional concepts like the “sales funnel” still apply in the world of digital marketing? At DVC we’d say the answer is “yes,” although they play out in a different way online.
For example, the sales funnel describes the stages of a buying decision: Attention, Interest, Desire, and Action. In digital marketing, the customer goes through all these stages while reading your social media pages or visiting your website. But how can you move a curious visitor through the stages from attention to action? Sales funnel software makes it easy to create online sales funnels that convert a curious visitor into a paying customer.
The most popular sales funnel software out there is known as ClickFunnels. To use ClickFunnels sales funnel software, you need to have an initial product available for sale, a final product available for a higher price, and a selection of upsell options to add along the way.
Using an intuitive drag-and-drop funnel editor, you can design many different types of sales funnels, including a Live Demo funnel, a Webinar funnel, a Generate Leads funnel, a Product Launch funnel, and so on. ClickFunnels starts at $97 a month, with a $297 per month option for those who need to be able to generate an unlimited number of funnels or handle an unlimited number of visitors.
Of course, there are many other types of sales funnel software, from free options like GrooveFunnels to inexpensive options like Kyvio and comparably priced options like Instapage and HubSpot Growth Platform. So, what makes ClickFunnels different from all its competitors?
The biggest difference is probably cultural. ClickFunnels is the center of an entire online community, with an approach to digital marketing strategy known as “funnel hacking” that involves closely studying your competitors’ sales strategy and borrowing elements of it for your own campaigns. ClickFunnels makes it easy for you to test different strategies against each other so that you can continuously refine your approach to marketing.
Evidence-based marketing is central to what we do here at DVC, so this is a huge benefit to ClickFunnels as far as we are concerned. It allows you to try two different strategies, pick the one that works better for you, then try a new refinement against your successful strategy. At DVC, we use this exact approach to continuously improve the digital marketing strategies we use on behalf of our customers. Contact DVC to learn more today!
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