As a business owner, you probably know about the importance of making your website more visible to your target audience and attracting more visitors. But how exactly can you meet these goals? Well, you can choose from several techniques, and two of these are investing in Google ads and using SEO strategy services.
What Are They?
As its name implies, advertising on Google is simply about bidding to have your business advertised by the search engine giant. You’ll be asked to input the keywords that are relevant to your business and, when someone searches for these keywords, Google may display your advertising on the search engine results page (depending on how good it thinks your ad is). You’ll pay a fee only if someone actually clicks on the ad.
Search engine optimization, on the other hand, is a set of processes that are designed to make your website more search engine friendly. Some common examples of SEO techniques include creating engaging and keyword-rich content, building backlinks from trustworthy websites to yours, and improving the UI so the website will be mobile-friendly and easy to navigate. If your website is properly optimized, Google will deem it to be reputable and put it closer to the top of the search engine results. The main goal is to reach the front page so you can be easily found by people who search for your keywords and are interested in the products or services that you offer.
How They Differ
SEO and Google Ads are similar in that they both rely on how Google perceives your content. If Google decides that your website is trustworthy or that your ad has better keyword relevance and provides a better user experience, it will put your website or ad at the forefront to make it more visible to your target market.
However, these techniques differ in how they help you develop your online presence. Google Ads allow you to quickly gain visibility on certain keywords for your business even if your website isn’t optimized yet. SEO methods, on the other hand, won’t yield immediate results but, once you properly optimize your website, they can help you build a strong and positive online reputation and create a loyal customer base.
So Which One Is Better?
The answer is simple: neither option is better than the other! This comes from the fact that Google advertising and search engine optimization both bring different things to the table, and you’ll be missing out on one set of benefits if you’ll favor one method over the other.
Think of it this way: if you’ve been told by your physician to take vitamin and mineral supplements, you probably won’t pick and choose which supplement you’ll take. Rather, you’ll want to follow the prescriptions and take all the supplements that your body needs to function. The same principle holds true for SEO and Google advertising. Since they have different effects on your website’s online visibility, you’ll want to use them alongside each other and maximize the benefits that you can get for your business.
Your efforts won’t be wasted since Google ads and SEO techniques are made to complement each other. For example, if your website is perfectly optimized, people who will find it through Google advertising will be more inclined to stay and explore your pages since they’ll be impressed at how professional your website is. Without proper optimization, your high click-through rates from Google Ads will still be useless since they most likely won’t translate into actual sales.
Let Our Team Assist You
When it comes to improving your business’s online presence, you’ll want to use invest both in SEO strategies and Google advertising. You can work on both all by yourself, but you will save more time and see more incredible results if you’ll hire professionals like DVC. We are a trusted local SEO service provider and Google ads campaign management company, and we have the skills to help you boost your website’s visibility and generate more leads. Get in touch with our experts today!