A. The simple answer is that the search engines rank websites starting with the most authoritative, relevant first. However, this is a very complex algorithm, taking into account multiple variables on over a billion web pages and returning the queries in fractions of a second.
The algorithms calculate the content on the page, the relevance of the content on the domain, the meta-tags and titles, the age of the site, the number and nature of in-bound links, the frequency of updates to the site, and dozens of other factors.
As a result, Search Engine Optimization is a complex undertaking, one that requires a diverse set of skills and a deep understanding of the main factors involved in the ranking process.
A. There are over 1.5 billion websites on the world wide web today.
A. Tactics that can get a web site penalized or even banned from the search engines are ones used specifically to try to trick search engines into higher rankings. Over the years, these techniques have included masking text, cloaking pages, stuffing meta-tags and creating link farms to artificially increase a site’s inbound links, just to name a few.
DVC, and no upstanding digital marketing marketing firm, employs any of these “black hat” tactics.
Our methodology is firmly grounded in the best practices and guidelines set forth by the search engines. You should be wary of any SEO firm whose results seem too good to be true.
A. Absolutely not.
A. Our experienced customer success managers and optimization specialists analyze your account and create a customized strategy to meet your needs. Within the first 72 hours they will contact you to introduce themselves and get right to work to get your site ranked! You will have ongoing communication via phone, email, and customized reports of the ongoing activities to track the progress.
A. Digital Marketing is for anyone who wants to advertise online (local, national or global), including:
- Home Businesses
- Online Businesses
- Small Local Businesses
- eCommerce Sites
- Affiliate Marketers
We work with a wide range of clients in various industries, from small Internet start-ups to local brick-and-mortar businesses and global corporations. No client is too small or too big for us.
A. No, we are strictly month to month. We have a very high retention rate and that speaks for itself.
A. Depending on the services there may be a setup fee.
A. Full service means we handle all aspects of digital marketing. SEO, PPC, SMO, Reputation Management, Web Design and more…
If you have any more questions and the Digital Marketing FAQ didn’t help, we will be happy to answer them. Please fill out the form below and one of our specialists will get back to you shortly.