Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!
The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.
This is dependent upon what your goal is: lead generation, brand awareness, conversions, etc. It’s best to have a constantly updated Facebook or LinkedIn page, and you should post or share at least once a day. Creating your own content to post is key, but its also great to share other people’s work as well, and hopefully you will get shares in return!
Creating a batch of social posts and scheduling them ahead of time will save a lot of time in the long run. We use Facebook Business Manager to schedule all posts that are released on our Facebook channel and our clients’ pages. For all things that go out on the Twittersphere, we prefer to use TweetDeck. Instagram posts can be scheduled through HootSuite, which also allows you to schedule posts on a variety of social networks including Facebook, Twitter and LinkedIn. Since not all platforms allow you to schedule photos and videos in advance, we choose to post to LinkedIn, Pinterest, Google+ and YouTube in real time.