SEO FAQ

What is SEO?

SEO stands for Search Engine Optimization. It is a series of technical marketing techniques used to improve a website’s rankings in search engines like Google. Identifying good keywords, developing quality links, code validation and content markup are central to

Organic SEO (Search Engine Optimization) is a way of optimizing a website to achieve natural search engine rankings with one or more key phrases. Organic SEO rankings are displayed on left hand side of the Google Search Result page.

What makes a good keyword?

A good keyword is one that your target market is searching for regularly. An even better keyword is one that’s not only searched for regularly, but there’s also very little competition in the search engines. That means you have a good chance of ranking well for that keyword.

How do I choose the best keywords?

A keyword which specifically targets your business customer or invites convertible traffic to your website is the best keyword. For example, a used car seller’s best keywords are used cars for sale in and used cars seller . You can use multiple keyword research tools such as Google Adwords’ keyword tool. You can also send us your business description, website and target market and we will provide you with a list of the best keywords.

What is a Keyword Theme?

A keyword theme is choosing keywords with the same theme or subject. For example, a website sells used cars so we suggest themed keywords such as used cars, used cars for sale, buy used cars, and used cars online. Keywords like new cars or salvage cars would be a different theme group.

Do I get a report?

DVC has a state-of-the-art reporting system which delivers a monthly report to you by email.

How do the search engines rank sites?

The simple answer is that the search engines attempt to list the results starting with the most authoritative, relevant websites for the search query. However, this is an extraordinarily complex algorithm, taking into account hundreds of variables on millions of web pages and returning the results in fractions of a second. The algorithms take into consideration the content on the page, the depth of content on the domain, the meta-tags and titles, the age of the site, the number and nature of in-bound links, the frequency of updates to the site, and dozens of other factors. As a result,

I already do PPC, do I need to do SEO? What’s the difference?

Clients with the proper analytics in place have found that organic search (SEO) leads to many more sales than paid online advertising. Some find that SEO visits convert to sales more than ten times better than

I have a site made in flash. What does this mean for me?

While Flash technology has helped to make websites engaging and interactive, the use of Flash elements can have a negative effect on your rankings. Since the search engines cannot read the content present in Flash files as easily as they can plain text, a site with significant Flash content (or an all-Flash site) will pose a major barrier to getting properly indexed by the search engines. In addition to providing what we believe to be a sub-par user experience, sites based heavily in Flash do not possess many of the navigational elements that web users are accustomed to in a site. If you have a website with major pieces of content locked into Flash, DVC can help you create a plan to migrate this content to a non-Flash format, but one that maintains Flash’s positive aesthetic and attention-grabbing elements.

I have a dynamically driven website. What does this mean for me?

There is nothing inherently wrong from an SEO perspective with having a dynamically driven website. The key is that care must be taken to make the URL structure, meta tags and content as search engine “friendly” as possible, so that individual pages (for example, a product name, description, SKU and price on an eCommerce site) can be easily indexed by the search engines. DVC can help reprogram your dynamically created pages to have a much friendlier appearance to both search engines and users, a component addressed in all successful SEO campaigns.

What causes sites to get penalized by the search engines?

Tactics that can get a website penalized or even banned from the search engines are ones used specifically to try to coax higher rankings. Over the years, these techniques have included masking text, cloaking pages, stuffing meta-tags and creating link farms to artificially increase a site’s inbound links, just to name a few. 180fusion and other upstanding search engine marketing firms do not employ any of these “black hat” tactics. Our methodology is firmly grounded in the best practices and guidelines set forth by the search engines. You should be wary of any SEO firm whose results seem too good to be true.

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