How Do I Choose the Best Hashtags?
Social media is ever-changing. In order to stay fresh and relevant, you need to be sure that your followers know how to find your content. Hashtags are one of the major ways you can do this. But you must understand how to choose the best hashtags, so that they can be effective for you and your business.
Effective hashtag use isn’t automatic. It requires research and understanding of your business, your audience, and how your products or services connect the two. Hashtags are much more than labels. They tie you to a community, a school of thought, a larger concept. So, when choosing the best hashtags for your posts, be sure you’re knowledgeable about where your selections lead your audience.
For example, if you’re trying to convey the message that your products are useful, you may feel compelled to use #useful. You can keep things simple, but why not expand on the usual selections? Maybe you have a useful gadget of some kind, instead of just saying #useful, say #usefulgadget or #usefultools #gadgetswithpurpose. These narrow down the field and help the reader navigate through a sea of millions of entries related to useful things.
Why Use Hashtags at All?
Of course, using hashtags is your choice. But if you choose not to use them, you could be cutting yourself off from a larger audience. They really are the best way to increase visibility for your content. They’re also great for brand awareness and helping people find your social media accounts. And within the various platforms, hashtags help users find content by category so that they can make the most of their time on social media.
So, do an internet search and look for the best hashtag suggestions to fit your business, your brand, and your mission. Make sure that your selections are active, regularly used in your industry, and relevant to your content. And make those connections!
Need help picking the best hashtags? Digital Visibility Concepts can create great content for you, hashtags and all. For more information, contact us at 800-589-7346 or email us at firstname.lastname@example.org.