Google My Business is an interface that business owners can utilize in order to charge of how their business is displayed throughout all of Google’s platforms and products, including search engine results pages and instant content. Google My Business can offer greater consistency and visibility throughout the web, as well as better first impressions and insights regarding analytics data. However, it can take a lot of effort to maintain your listing. If one considers the plethora of plus points, businesses should make it their priority to sign up as soon as possible.