SEO is often surrounded by an aura of mystery. How do some websites get to the front page of Google search engine results? Why is it so hard to get there? Do “black hat” SEO tactics really work?
SEO is something we work with every day here at DVC, and we can tell you this: it’s not all that complicated. It’s mostly a question of understanding a few simple points, then taking the time and putting in the work to get the results you want.
Defining SEO: First, let’s define what SEO is. SEO stands for Search Engine Optimization, and it refers to optimizing your website for search engines like Google. When your website is optimized for Google, you get better placement in the “organic” (or unpaid) search engine results. Companies like DVC specialize in helping businesses improve their search rankings.
Onsite Optimization: One way to do this is with onsite optimization. This refers to any changes you make to your website to improve your search engine results. For example, by rewriting your content to focus on keywords you know your customers are searching for, you’ll make the page more useful to your customers. Websites that are useful to customers rank higher in the search engines. Onsite optimization is one of the SEO services offered by DVC.
Offsite Optimization: The other way to improve your search results is with offsite optimization, which is determined by how many other websites, blog posts, or social media posts link to your website. Search engines like Google use this to determine how important and relevant your page is to consumers.
So-called “black hat” SEO companies used to just buy links on irrelevant websites to fool the search engines, but changes to Google’s algorithm made this tactic useless. So, what’s the right way to do offsite optimization? Again, it’s a question of being as useful as possible to your customers. If relevant websites with great content include links to your website, your search engine results will improve.
How can you make this happen? This is where social media posts and blogs become important. Every time you create a useful post or blog with a link to your website, you also improve your search engine results. That’s offsite optimization, and it’s also one of the SEO services we offer here at DVC.
With a combination of onsite and offsite SEO tactics, you can improve your position in search engine rankings and slowly work your way to the front page. Contact DVC to learn more about how we can help.