Privacy Policy.

Information we collect.

Information you provide

• Contact information — name, business name, address, phone, email
• Business information — industry, services, company size, role
• Payment information — processed securely through PCI-compliant payment processors; DVC does not store full card numbers
• Communications — emails, support requests, contracts, and correspondence

Information collected automatically

• Usage data — pages visited, features used, time on site, referring URL
• Device data — browser type, operating system, IP address, device identifiers
• Analytics data — aggregated and individual interaction data for service improvement

Information from third parties

• Identity resolution data — DVC works with first-party data providers, identity-resolution partners, and consented opt-in networks to identify website visitors who have previously consented to share their information across the open web
• Marketing platforms — campaign data and audience information from Google, Meta, LinkedIn, and other advertising platforms used in delivering Activation services

How we use information.

DVC uses information for the following purposes:

• Service delivery — providing Activation services, identification, retargeting, behavioral triggers, lookalike audience builds, reporting, and Strategy Sessions
• Account management — billing, payment processing, customer support, and account administration
• Communications — service updates, performance reports, support responses, and as separately consented, marketing communications
• Legal compliance — meeting our obligations under applicable laws including CAN-SPAM, TCPA, GDPR, CCPA, and other privacy and marketing regulations
• Security & fraud prevention — protecting our services, our clients, and the public from fraudulent or harmful activity
• Service improvement — analyzing aggregated usage data to improve our products

Information sharing.

DVC may share information with:

• Service providers — hosting providers, analytics platforms, payment processors, identity resolution partners, advertising platforms, CRM and marketing automation tools, each bound by written data protection obligations
• Professional advisors — attorneys, accountants, and consultants under professional confidentiality obligations
• Legal authorities — when required by law, court order, regulatory request, or to protect rights, property, or safety
• Business transfers — in connection with a merger, acquisition, financing, or sale of all or part of our business
• With your consent — in any other circumstance, only with your express consent

We do not sell personal information. We do not rent personal information. We do not share personal information for third-party direct marketing without your express consent.

Cookies & tracking.

Types of cookies we use

• Essential cookies — strictly necessary for the website to function (session management, security). These cannot be disabled without affecting core site functionality.
• Analytics cookies — help us understand how visitors interact with our website, which pages are visited most often, and how traffic reaches us. We use Google Analytics and Google Tag Manager for this purpose.
• Advertising and retargeting cookies — used to deliver relevant advertising, measure campaign effectiveness, and build retargeting audiences. Technologies include the Meta Pixel and RetargetIQ visitor identification.

Third-party technologies in use

• Google Tag Manager & Google Analytics — tracks site usage, events, and conversions. Data is processed by Google LLC. Google Privacy Policy →
• Meta Pixel — tracks ad conversions and enables retargeting on Facebook and Instagram, operated by Meta Platforms, Inc. Meta Privacy Policy →
• RetargetIQ — visitor identification and behavioral retargeting. Data is processed in accordance with consented opt-in networks and applicable privacy law.

Managing your cookie preferences

You can control or disable cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified before a new cookie is set. Note that disabling certain cookies may impair website functionality.

You may opt out of interest-based advertising through industry opt-out tools: Digital Advertising Alliance · Network Advertising Initiative. To opt out of Google Analytics specifically, use the Google Analytics Opt-out Browser Add-on.

DVC honors the Global Privacy Control (GPC) signal where technically feasible. If your browser sends a GPC signal, we treat it as a request to opt out of the sale or sharing of your personal information under applicable law.

Your privacy rights.

Depending on your location, you may have the following rights:

• Access — request a copy of the personal information we hold about you
• Correction — request correction of inaccurate information
• Deletion — request deletion of personal information, subject to legal exceptions
• Restriction — request restriction of certain processing
• Portability — request a portable copy of certain data
• Objection — object to certain processing including direct marketing
• Opt-out — opt out of marketing communications at any time
• Withdraw consent — withdraw consent where processing is based on consent

To exercise these rights, email privacy@digitalvisibilityconcepts.com or call (800) 589-7346. We will respond within the timeframes required by applicable law — generally within 45 days for US requests and within 30 days for EU/UK requests, with one extension period where permitted. We may request verification of your identity before processing your request. Authorized agents must provide a signed written authorization from you.

California residents (CCPA / CPRA).

Categories of personal information collected

In the preceding 12 months, DVC has collected the following categories of personal information from California consumers:

• Identifiers — name, email address, phone number, IP address, business name
• Commercial information — services purchased, payment history, engagement tier
• Internet or network activity — browsing behavior on our website, pages visited, referral source
• Geolocation data — general location inferred from IP address
• Professional or employment-related information — job title, company size, industry
• Inferences — consumer profiles drawn from the above to understand preferences and predict behavior

Sources and business purposes

We collect personal information directly from you, automatically through our website via cookies and tracking technologies, and from identity resolution and data enrichment partners. We use this information for service delivery, account management, marketing communications, security, and analytics as described in Section 2.

Your rights under California law

• Right to know — you may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the business or commercial purposes for collecting it, and the categories of third parties with whom it has been shared.
• Right to delete — you may request deletion of personal information we hold about you, subject to certain exceptions (e.g., completing a transaction, meeting legal obligations, detecting fraud).
• Right to correct — you may request correction of inaccurate personal information, taking into account the nature of the information and its purpose.
• Right to opt out of sale or sharing — DVC does not sell personal information for monetary consideration. To the extent any data sharing for cross-context behavioral advertising constitutes "sharing" under the CPRA, you may opt out by contacting us or by using a Global Privacy Control-enabled browser.
• Right to limit use of sensitive personal information — you may direct us to limit the use and disclosure of sensitive personal information to the purposes authorized by the CPRA.
• Right to non-discrimination — we will not discriminate against you for exercising any of your California privacy rights.

Shine the Light (California Civil Code § 1798.83)

California residents may request information about personal information shared with third parties for their own direct marketing purposes in the preceding calendar year. DVC does not share personal information with third parties for their direct marketing purposes without your express consent.

Exercising your California rights

To submit a California privacy request, email privacy@digitalvisibilityconcepts.com or call (800) 589-7346. We will verify your identity before responding. Authorized agents must provide a signed permission from you. We will respond within 45 days, with one extension of up to 45 additional days when reasonably necessary, with notice.

EU/UK residents (GDPR).

Data controller

The data controller for personal information collected through this website and services is: Brilliant Ideas Consulting, Inc. d.b.a. Digital Visibility Concepts, 9702 SW 83rd Way, Gainesville, FL 32608, USA. For GDPR enquiries: privacy@digitalvisibilityconcepts.com.

Lawful bases for processing

• Contract performance (Article 6(1)(b)) — processing necessary to provide services you have engaged us for, including billing, account management, and service delivery
• Legitimate interests (Article 6(1)(f)) — analytics, security, fraud prevention, and direct marketing to existing clients, always subject to your right to object
• Legal obligation (Article 6(1)(c)) — compliance with applicable laws and regulations, including financial record-keeping obligations
• Consent (Article 6(1)(a)) — where we rely on consent (e.g., marketing emails to prospective clients), you may withdraw at any time without affecting the lawfulness of prior processing

Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, satisfy contractual obligations, and comply with legal requirements. Client engagement data is typically retained for 7 years to satisfy accounting and tax obligations. Marketing and analytics data is retained for up to 3 years from the last interaction unless you request deletion earlier.

Your rights under GDPR

As an EU or UK resident, you have the rights described in Section 5, along with the right to know the specific lawful basis for each processing activity and the right to lodge a complaint with your national data protection authority — for example, in the UK: the Information Commissioner's Office at ico.org.uk →.

International transfers

DVC is based in the United States. If you are located in the EU or UK, your personal information will be transferred to and processed in the US. We rely on Standard Contractual Clauses (SCCs) and other appropriate safeguards for such transfers. See Section 9 for additional detail.

Children's privacy.

DVC's services are not directed to children under 18. We do not knowingly collect personal information from children under 18. By using our website or services, you represent that you are at least 18 years of age, or that you are the parent or guardian of a minor and consent to the minor's use.

If we learn that we have collected personal information from a person under 18, we will deactivate the relevant account and take reasonable steps to delete such information from our records. If you believe we may have inadvertently collected information from a child under 18, contact us at privacy@digitalvisibilityconcepts.com.

International transfers.

DVC's primary infrastructure and operations are located in the United States. Personal information we collect is processed and stored on servers located in the US and, where we engage third-party processors, potentially in other countries.

If you are located in the European Union, the United Kingdom, or other regions whose data protection laws differ from US law, please be aware that we transfer personal information internationally. We apply the following safeguards:

• Standard Contractual Clauses (SCCs) — we use EU-approved SCCs in contracts with processors and controllers located in countries without a relevant adequacy decision, where applicable
• Adequacy decisions — we rely on European Commission adequacy decisions where available for the relevant destination country
• EU-US Data Privacy Framework — where our US processors are certified under the EU-US Data Privacy Framework, we rely on that framework as the applicable transfer mechanism
• Supplementary measures — we assess the legal environment in destination countries and implement technical and organizational supplementary measures as appropriate in accordance with post-Schrems II requirements

By using our website or services, you acknowledge that your information may be transferred to and processed in countries outside your country of residence, including the United States, which may have data protection standards that differ from those in your jurisdiction.

To request documentation of the transfer safeguards applicable to your data, contact us at privacy@digitalvisibilityconcepts.com.

Data security.

DVC implements industry-standard administrative, technical, and physical safeguards to protect personal information, including:

• Encryption — TLS 1.2+ in transit and AES-256 at rest
• Access controls — multi-factor authentication and need-to-know access
• Network security — segmentation, firewalls, intrusion detection
• Vendor security — written data protection agreements and ongoing assessments
• Incident response — documented breach response and notification procedures
• Staff training — regular security and privacy training

No data transmission or storage system is 100% secure. While we use reasonable efforts to protect your information, we cannot guarantee absolute security.

Updates to this notice.

We may update this Privacy Policy from time to time. The "Last Revised" date at the top reflects the most recent update. Material changes will be communicated through prominent notice on the website or by direct notification. Your continued use of our services after an update constitutes acceptance of the revised policy.

Contact us.

For privacy questions, requests, or complaints:

• Email: privacy@digitalvisibilityconcepts.com
• Phone: (800) 589-7346
• Mail: Digital Visibility Concepts, 9702 SW 83rd Way, Gainesville, FL 32608