How Can You Get More Leads – and Increase Your Revenue?
Generating more leads is key to generating more revenue for your business. So how can you generate as many leads as possible, ensuring the steady stream of revenue that will keep your business healthy and ultimately profitable? The answer is digital marketing!
Digital marketing is one of the most effective strategies for maximizing leads and revenue. Why? First, because even brick and mortar businesses depend on the internet these days for customers. Most people use a search engine to find anything from a house painter to a good local restaurant. For e-commerce businesses, the internet is even more important, but make no mistake – it’s essential for everyone. Here are some of the most important strategies for maximizing leads and revenue with digital marketing.
Search Engine Optimization
The importance of SEO comes down to one simple fact – the majority of customers (estimates vary from 75% all the way up to 90%) will only look at the first page of search engine results before they make a decision. With numbers like that, it’s clear that no business can afford to be on the second page. If you don’t make the first page of Google or Bing, the far majority of your potential leads won’t even know you exist, and your revenue will suffer as a result!
So, what can you do about it? There are several aspects to SEO, but a good digital marketing company can address them all. For example, a digital marketing company will analyze what keywords your website is currently competing for – and which keywords you ought to be competing for to maximize leads and revenue.
In many cases, companies aren’t picking the right keywords to compete for. A simple phrase like “real estate” is too generic and will have a lot of other companies competing for it. A longer phrase like “real estate agent in Poughkeepsie, NY” is much more specific, and will have far less competition in the search rankings. These “long-tail keywords” are essential for maximizing leads and revenue because prospects who find something that matches their exact search convert into paying customers at a much higher rate.
A good digital marketing company can do several things to help your business compete for the right keywords – including rewriting your website for SEO and adding blog posts and other content that uses the right keywords to draw leads to your site.
If you’re looking for a digital marketing company to help you with SEO, contact Digital Visibility Concepts today. We’re the experts when it comes to SEO!
Website optimization is related to SEO, because an optimized website will always do better in the search rankings, which is obviously ideal for generating more leads and increasing your revenue. Here are a few of the reasons why:
- Google prioritizes mobile devices when assigning search rankings, so a website that doesn’t look good or load up properly on a cell phone will always rank lower than a site that does.
- Google also rewards websites that provide a good user experience. This includes several different factors: how quickly the site loads, how quickly the layout stabilizes, and how quickly the content on your page becomes interactive for the user.
- The search engines also reward pages that are easy to navigate and have excellent content that users are likely to find relevant and helpful.
Of course, website optimization also goes well beyond SEO. When a potential customer visits your website, that person is a lead – a prospect, but not yet a customer. On average, only about 2.35% of visits lead directly to a sale. How do you improve that conversion rate? By designing your website to encourage and facilitate sales! Conversion rate optimization is one of the most important aspects of website optimization, and it’s one of the most effective ways to convert leads into increased revenue.
Pay-per-click advertising, or PPC, is how companies get their ads to appear at the top of search engine results on Google or Bing. When you run a PPC campaign you bid on certain keywords, indicating how much you’re willing to pay the search engine whenever someone clicks on your ad and visits your website. In effect, you’re paying them for leads.
Why is PPC such an effective strategy for maximizing leads and revenue? Because it puts your website right at the top of the search rankings for your chosen keywords, delivering interested prospects right to your doorstep. In fact, people who visit your website through a PPC ad are 50% more likely to buy than regular visitors! That makes pay-per-click advertising one of the most effective types of advertising out there – but only when it’s handled the right way.
The sad truth is that many companies waste their money on poorly planned PPC campaigns that offer little to no ROI. To get the full potential out of PPC advertising, it’s essential to choose the right keywords. As with SEO, highly specific “long tail” keywords are more likely to produce the results you need than generic keywords with a lot of competition. If you choose keywords everyone is fighting over, you won’t get a lot of traffic from them. If you choose keywords fewer people are using, you won’t have to compete to rank for those keywords – and the search engine will deliver visitors who are looking for the exact product or service you provide.
The PPC specialists at DVC are professionally certified by Google Adwords and Bing Ads, so you know you can rely on Digital Visibility Concepts for your PPC campaign!
Social Media Advertising
Social media advertising is one of the most cost-effective strategies for maximizing leads and revenue – especially Facebook ads, but including Instagram, Youtube, Snapchat, Twitter, and Pinterest as well.
The big advantage of advertising on Facebook or the other platforms is the ability to target specific demographics. This is a huge improvement over traditional advertising. Instead of showing your ad to the whole world and hoping for the best, you can show it to the specific people who are most likely to buy from you. You can intentionally target your ideal customer, and you can even target customers at different stages in the buying cycle.
The other big advantage of advertising on Facebook is the ability to continuously improve your ads to make them more effective at increasing your revenue. Companies like Facebook have a lot of data about the people who saw your ad, so you’ll be able to tell how well you’re doing among different age groups, in different areas, and so on. You’ll also be able to run A/B tests on your own ads – allowing you to discover which advertising message is more effective at generating leads and revenue. Then you can create a new ad and run another A/B test, making your social media ads more and more effective every time.
Facebook is currently the most important platform, but the other platforms all have their own advantages when it comes to maximizing leads and revenue. Some types of business do better on one platform than another, depending on which one is most popular with their typical customers. Some platforms are best for a specific type of content – for example, Youtube is a great platform for video ads.
DVC can help with your social media advertising campaign. Our specialists can create your ads for you, target the customers you most want to reach, and run A/B testing to perfect your ads. Give us a call to find out what we can do for you!
Social Media Marketing
Social media marketing is different from social media advertising because it involves organic posts rather than paid ads. When you make a post on your company’s Facebook or Instagram page, you’re giving your customers a chance to engage with your company.
For example, let’s say your business is a restaurant with a list of appetizers available on your menu. If you post a picture of all your appetizers along with a post asking people to name their favorites, your customers will probably start chiming in. The point of making social media posts is to get people talking about your company! Social media marketing is all about word-of-mouth, the same factor that determines 20-50% of all buying decisions. When a post is successful and people start sharing it, it can help you increase your page followers.
Of course, social media management depends on the same kind of data that drives social media advertising. Whenever we start a social media marketing campaign here at DVC, we start with an audit of your current social media presence and an analysis of what your top competitors are doing. We identify the demographics you need to target, then develop content that incorporates the latest trends in social media marketing. Our posts are designed to maximize engagement, which is key to maximizing leads and revenue!