Optimizing Your LinkedIn Business Page

Optimizing Your LinkedIn Business Page

Optimizing your LinkedIn page is a great way to make a good impression on everyone from potential clients to new employees. Here are five tips from DVC on how to optimize your LinkedIn page in 2022.

1: Post Interesting Content –You want people to have a reason to keep visiting your LinkedIn page and posting interesting and useful content is one of the best ways to do that. You can notify your employees whenever you post to help drive up readership and encourage shares.

2: Write an SEO Tagline –Is your LinkedIn tagline optimized for SEO? If not, it should be! The tagline might seem unimportant due to its brief length of 120 characters, but it will affect your search engine results so it should be written carefully with selected keywords.

3: Use an Updated Banner Image –If you use the same banner image for a long time without any change, your LinkedIn page may look stale to your customers. Update the image periodically to keep things fresh.

4: Use the CTA Buttons –LinkedIn gives five different CTA buttons to choose from: Learn More, Visit Website, Contact Us, Register, and Sign Up. Choose your CTA based on your current marketing goals and change it periodically.

5: Get Ready for Dark Mode –Dark Mode reduces the light emitted by device screens while maintaining readability. It enhances visual ergonomics by reducing eye strain and providing more comfortable use at night or in dark environments. One of the best things you can do for your company LinkedIn page is to get ready for the new dark mode option. You’ll need to remove any transparent backgrounds on your logo or other images and add a border to help your images stand out. Preview all images in dark mode to see what they’ll look like.

If you’re looking to optimize your LinkedIn page in 2022, these five tips should help get you started. If you’re looking for top quality web design or SEO services, contact DVC today.

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