More people are relying on the Internet for information. In fact, the world’s connected population grew by at least 200 million over the last year indicating that Internet users are now growing exponentially. So, if you’re a business, it makes perfect sense to promote your services online—whether you’re a startup or established company and whatever niche you’re in.
The question is: what are the best platforms for promoting your business services?
You can’t be online and not promote your business on Google. With 91.9% of the market share as of January 2022, the search engine is one of the best ways to put any business in front of customers who are actively searching for information, solutions and products that will add value to their life. But getting yourself on the first page of Google’s organic search results isn’t easy, so you need to use SEO optimization service to optimize your website, so that it ranks well and gets more exposure to consumers. You can also take advantage of Google’s many features like Google My Business and Google Ads.
Aside from driving traffic to your website through organic search results, you can also take advantage of the benefits of being listed on major directories such as Google, Yelp and Facebook. The best part about these directories is that they’re free and when you list your business with them, there’s also a good chance that you’re going to get listed on smaller directories since they pull their data from them. If you have a specific niche, you can also get yourself listed on related directories. For instance, if you’re a travel business, you can list with TripAdvisor, so you show up when customers search for your services.
According to research, a lot of consumers look at forums and customer reviews to look for products and services and help them decide what business to get these services from. Although you can gather the same reviews on your website, those on official platforms such as Yelp, Facebook and Google are considered more reliable and unbiased by a lot of consumers. So, if you’re working with a professional SEO services company, make sure that you discuss how you can gather reviews like these that will not only help you promote your services but also increase the credibility of your business.
As of April 2022, there are 2.936 billion monthly active users on Facebook making it the most popular social media platform in the world for many years now. One of the best things about Facebook is that it now has features that help businesses promote their services on the social networking site. For starters, you can create your Facebook business page with the help of a social media advertising company with your business information and CTA. You can post content, tutorials, behind-the-scenes and other interesting topics to attract the interest of consumers. A lot of businesses are even doing Facebook live sessions where they get to promote their services and interact with a live online audience at the same time. And if you have the budget, you can even invest in Facebook ads to really get your business at the forefront of your target audience’s feed. Digital marketing is definitely a competitive arena, which is why it’s best that you work with a reputable digital marketing strategy agency that will help you come up with the best campaigns for your business. The choice on what platforms to use for these campaigns will boil down to your specific marketing needs, so working with the experts will benefit you a lot. Learn what is the best strategy for your business, contact us at 800-589-7346 or email us at firstname.lastname@example.org.