SEO BEST PRACTICES
Why do you need great SEO? SEO (search engine optimization) increases the quality and quantity of traffic to your website through organic search (non-paid). There are a world of benefits that SEO can provide your website, and therefore your business, but don’t let it scare you! There’s a lot to it, but at DVC, we consider ourselves SEO experts. So much so that we are even offering a free SEO report that you can use now! so here we present a list of the best SEO practices for your business!
1) Create content with focused keywords. What keywords do Google or Bing searchers look for that pertain to your business? Find those keywords and use them on your website and your content. This makes it easier for Google to find your page and get your site higher up in the rankings. You can also find secondary keywords – words related to your keyword but go into more detail. However, don’t overuse those keywords! Keyword stuffing is a bad habit and one that will actually make your site lower on the rankings.
2) Title Tags. Title tags are displayed on Google or Bing results pages as that headline you click when you get your results. This is hyperlinked back to your website. You define your title tag in the HTML page header. They are incredibly useful and to learn how to create a great title tag, check out this post from hostgator.com.
3) Check the speed of your website. Page load time is important for Google. The longer it takes a user to actually get to you site, the less likely they will stay on it. Stay away from anything that will slow down your page. You can check out your speed on Google’s PageSpeed Insights.
4) Links. There are two types that can boost your SEO – External backlinks – where you link another site on your page. You want to get backlinks by other sites to your page, so start backlinking other sites and build your brand, and other sites will pay attention and start backlinking to your content. The other type are internal links – this means you link other content on your site. What this does is keep the visitor on your site for longer, which is what we want, right?!
5) Word count. Make sure when you are creating content that you are using an appropriate word count. Too short and Google may not be able to crawl it and understand what it’s about, but too long and this can slow the search engine down. 3,000 – 10,000 word content gets shared the most on social media. According to Neil Patel, a marketing expert, a longer piece of content allows you to cover the topic well, creates a perception of higher quality, and since most people don’t read a blog post word for word, this makes it easier for scanning. Visitors tend to only read somewhere around 20% of an article.
6) Use Alt Tags for Images. Google indexes images, and will be able to find your photo with keyword rich titles.
7) Yoast for WordPress. If you have a WordPress site, install the Yoast SEO plug in. This will give you feedback on your content to let you know how your keywords look, how your content scores on different ranking factors, and overall help you optimize your content.
8) Use Google Search Console. If you don’t have it, get it. Google Search Console is your SEO dashboard – it shows you how your page is doing in the SERPs (Search Engine Results Page). You’ll be able to see how many people clicked on your site, the keywords people use to find you, and which pages on your site Google has indexed. This is invaluable information!
There is a lot that goes into great SEO, but hopefully these tips give you a good starting point. Organic search receives way more clicks than paid ads – did you know that only about 2.8% of people actually click on a paid advertisement? Optimizing your site will give search engines the ability to find your content, properly index it and display it on the first page of the SERPs. That’s what we all want, right?
SEO can do wonders, but bad SEO can kill a great business. Check out our blog on bad SEO tactics. SEO takes some time, but it works! If you would like to talk to an expert on SEO, someone to take the load off your shoulders, please reach out to us here at DVC! We love helping our clients drive leads, revenue, and profits.