Organic search is widely considered the most cost-effective tactic for reaching your audience and increasing website traffic. Our clients’ organic listings are also seen as more trustworthy, and they typically attract the audience groups that we want to target. While keywords are essential to a business’s online success, finding the right terms that have search volume and the correct intent behind them is even more essential. SEO is a long-term strategy where you can’t buy your way to the front of the line-you have to earn it. It requires a customer-focused approach that is authentic and helps customers through every moment of their buying cycle.