When starting a new business, there are so many things to think about – do you need office space? Will you be hiring staff? Who will be doing the books? How will you increase profits??? How will you even get your business known so you can make a profit? Well, you need to market your business, but where? How? DVC has put together a checklist for you in order to maximize your marketing and get those customers rolling in.
All business owners need a great website so your future clients can find you. You can always hire someone to create a website for you, or you can build your own with a program called WordPress. Our honest opinion? Hire a digital marketing agency that understands what a small business website needs to look like. They can create a smooth, dynamic site that delivers just what the customer wants.
Search engine optimization! Is SEO important for your business? Yes! If you have a website and clients google your type of business, you need SEO! 94% of people who Google only look at the first three results on the first page. What does this mean for you? Well, you want to be as close to the top of those search results as possible. That’s where SEO comes in. Optimizing your website will make it easier for prospective clients to find you.
3) Social Media
Most likely you are on at least one form of social media: Facebook, LinkedIn, Twitter, Instagram, TikTok, Snapchat, and it goes on. Having a LinkedIn page for your business is probably a good first step, then get on Facebook. Here you can build your reputation, share content, and interact with groups that pertain to your business. Many people get leads just from being active in those groups. If your business would benefit from video, then start a YouTube channel. The best part – it’s all free! Also, once you start to get some traction from social media, you can start running paid ads to give your business an even bigger boost. Social media sites are the new places to run ads for your business because so many people are on all forms of social media many times a day. You can target who sees your ad by narrowing down your audience based on gender, age, location, interests, etc.
4) PPC – Pay Per Click
Did you know that the right pay per click ads really work? With the right content and the right message, you can get a lot of leads! Our favorite places to run PPC ads are Facebook, Google, and LinkedIn. If running PPC ads on social media, make sure you have an established company page already.
Sometimes marketing can get a bit overwhelming to a small business owner – shouldn’t you be doing what is most important to your business then outsource the rest? If you decide to outsource, make sure you find a marketing company that has expertise in the above and especially one that knows the ins and outs of small business and can take you to the next level. Please reach out to us here at DVC for a consultation!