Small Businesses vs Big Chains

[vc_row][vc_column][dt_fancy_image image_id=”2459″][/vc_column][/vc_row][vc_row type=”vc_default”][vc_column][vc_column_text]

There’s a long-standing David vs. Goliath struggle that exists between small, independent businesses and large regional, national, and multi-national chains, and stories of big chains bullying out small mom-and-pop coffee shops, clothing stores and restaurants are easy to find throughout the country.

Despite what can seem like an uphill battle for small businesses who compete against big chains, SMB’s continue to be a major economic player in America. According to Fortune.com, small businesses “accounted for 42 percent of US private sector payroll in 2012 and 63 percent of new jobs”, and an article in Oxford Academic confirms that consumers are unhappy when large corporate retailers force small businesses out of their communities.

And while it’s true that most SMB simply can’t compete with the cut-rate pricing offered by big chains, savvy small business owners understand that consumers are willing to pay more for the things large corporations simply can’t offer – personal service, flexibility, and innovation.

SMB’s have long been at the leading edge of trends and innovations, which gives them a distinct competitive advantage they can use to carve out a niche customer base – even in markets that are flooded with big chains. When that innovation is backed by solid customer service and a personal connection (another thing that big chains have always struggled with) then it’s possible for SMB’s to thrive.

In terms of restaurants and cafes that want to compete against big chains, the ‘local’ food movement has provided food service companies a great opportunity to achieve market share from the big chains which simply don’t have the flexibility needed to support small farmers and producers.

Regardless of the industry, SMB’s can also compete against big chains through community engagement – supporting local charities, sponsoring sports clubs, and most importantly, engaging customers and prospects through social media.

[/vc_column_text][/vc_column][/vc_row]

Share:

More Posts

Send Us A Message

Get In Touch​

Thank You!

Your Message was sent successfully.

We will contact you as soon as possible.

Betsy McNally

betsymcnally.com
WEBSITE

@betsy_mcnally_laouar_
INSTAGRAM

@BetsyMcNallyLaouarGymnastics FACEBOOK

Service:
Facebook Ads

Industry:
Sports

Results:

  • 28 Messages in 25 days
  • $3.07 Cost Per Result
  • 222.4% Increase in Facebook Reach
  • 8% Increase in Instagram Reach

Storms Fine Art

SOCIAL MEDIA

No Limit Creation

SOCIAL MEDIA

Liquidela

SOCIAL MEDIA

Freddie Mac

SOCIAL MEDIA

MY TRIPWELL

SOCIAL MEDIA

Hugos Restaurant

SOCIAL MEDIA

TDS Photography

SEARCH ENGINE OPTIMIZATION (SEO)

Hugos Tacos

SOCIAL MEDIA

Trauma Book by Nikki Navarro

traumabooknikki.com
WEBSITE

@NikkiShe777
FACEBOOK

Service:

Social Media Management and Facebook Ads

Industry:
Creative

Results:

  • 4939 Page Like Increased in 60 Days
  • $0.12 Cost Per Result
  • 8M% Increase in Facebook Reach
  • 322K% Increase in Instagram Reach

SnapCrack

snapcrack.com
WEBSITE

@snapcrackchiropractic
FACEBOOK

@snapcrackchiropractic INSTAGRAM

Service:
Facebook Ads

Industry:
Health and Wellness

Results:

  • 174,879 Reach in 30 days
  • $0.005 Cost Per Result
  • 40.2% Increase in Facebook Reach
  • 81.8% Increase in Instagram Reach

Events and Travels by Verrandie

traumabooknikki.com
WEBSITE

@verrandie.nelson
FACEBOOK

@eventsandtravelsbyverrandie
INSTAGRAM

Service:
Facebook Ads

Industry:
Travel

Results:

  • 359 Leads in 30 days
  • $1.32 Cost Per Result
  • 8% Increase in Facebook Reach

Loyal Collectables

seasidemetaldesigns.com
WEBSITE

@LoyalCollectables
FACEBOOK

@1loyalcollectables
INSTAGRAM

Service:
Facebook Ads

Industry:
eCommerce

Results:

  • 1,615 Website Traffic in 30 days
  • $0.05 Cost Per Result
  • 58.7% Increase in Facebook Reach
  • 161.1% Increase in Instagram Reach

The Undercover Contractor

theundercovercontractor.com
WEBSITE

@theundercovercontractor
FACEBOOK

@theundercovercontractor
INSTAGRAM

Service:
Social Media Management and Facebook Ads

Industry:
Creative

Results:

  • 10,200 Ad Recall in 30 days
  • $0.03 Cost Per Result
  • 12.2K% Increase in Facebook Reach
  • 5.5K% Increase in Instagram Reach

Golden State Orthodontic Supply

gsorthosupply.com
WEBSITE

@goldenstateortho
FACEBOOK

@goldenstateortho
INSTAGRAM

Service:
Facebook Ads

Industry:
Health