While there are any number of digital visibility strategies, perhaps the easiest way to get a return on your investment is Social Ads. Multiple social media platforms offer different ways to reach out to your target market and different paths are used on each platform to make sure your marketing budget is spent correctly. While other channels may require significant investment, in either time or money, Social Ads are the best channel to see returns immediately with a relatively low investment.
We’ll utilize the Facebook Pixel and put together custom audiences to deliver specific ads to the right audience depending on where they are in the sales funnel, re-market to website visitors, A/B split ad testing to determine the best message, and create custom conversions to deliver highly effective ads to just the right people at the right time.
For brands that have invested in video content, YouTube advertising offers huge upside when it comes to getting your brand in front of potential customers. With the different YouTube ad types such as TrueView, Preroll and Bumpers you can create a multi-prong approach that will generate the results you are looking for.
The rest of the Social Media Advertising platforms like Snapchat, Pinterest and Twitter are definitely valuable depending on the industry you are in. Based on your budget we would come up with a strategy that fits your objectives and matches the platforms.