There are multiple reasons why Snapchat Ads are a powerful advertising channel, but the biggest one is the audience. Snappers are loyal to Snapchat: and the numbers back it up.
> 187 Million | Number of daily users
> 25+ | Average number of times daily active users open the app every day
> 30+ | Average minutes spent in the app each day
> 60%+ | Average percentage of users who create daily content on the platform
> 10 Billion | Number of videos watched on Snapchat every day
Not only are hundreds of millions of users logging on every day, engaging at a high rate.
But who is the Snapchat audience, exactly? Here’s a quick rundown of the demographics:
> 20% | Percentage of 13-17 year olds who are daily users
> 36% | Percentage of 18-24 year olds who are daily users
> 27% | Percentage of 25-34 year olds who are daily users
> 17% | Percentage of 35+ year olds who are daily users
> 25%+ | Smartphone users in the U.S., U.K., and France who use Snapchat every day.
> 60%+ | Daily Active Users come from the top ten advertising markets
If your target audience happens to fall into any of those demographics, DVC should be setting up your next campaign.
