YouTube is one of the strongest forms of social media advertising, introducing 18% of the new products customers find on social media and driving more conversions than any other platform. This conclusion comes from a study released in September by AOL Platforms based on 500 million clicks, 15 million conversions and three billion impressions across social media platforms. The same study says that paid social media leads to 25% more conversions than “organic” or free social media.

We take this very seriously. Our team of YouTube Advertising experts are well versed in handling the different types of YouTube ads and can take your business to the next level.

YouTube advertising videos have three different formats:

1. TrueView in-stream ads. These appear before or after a video—before seems to be the most common, and viewers can choose to skip them. It’s like watching previews at the movie theater, except you get to skip them.
2. TrueView in-display ads.  In-display ads appear alongside other YouTube videos, or on websites that match your target audience. Similar to TrueView in-stream ads, the audience can skip TrueView in-display ads.
3. Non-skippable in-stream ads. Like TrueView in-stream ads, these run as part of the stream of another video, either before or after them, but the audience can’t skip them.

TrueView ads are slightly newer than non-skippable ads; YouTube introduced them late in 2010. For reasons we’ll go into below, TrueView ads have some real advantages.