Many businesses nowadays feel like they have to choose between using organic social media strategies and buying social media marketing agency ads. This isn’t really surprising since both can take a significant amount of time and effort, causing entrepreneurs to believe that they have to pick one over the other and focus on their choice to get the maximum the benefits. If you find yourself agonizing over this dilemma, this guide is for you.
Growing Your Business with Organic Social Media
As its name implies, an organic social media program involves marketing your business on Facebook, Instagram, Twitter, and other platforms without using any money to get your content out there. A lot of businesses start out with this type of strategy simply because it’s free, making it ideal for startups and small companies that don’t have a huge budget for marketing and advertising. If you’d like to advertise your business online without spending a fortune, you’ll want to consider organic social media strategies.
However, it’s not just about money. Many consumers nowadays are highly suspicious of ads and some even go out of their way to avoid heavily marketed content. By using organic methods, you can make a great impression on these people and convince them to give your products or services a try. You’ll also develop brand loyalty among your customers and build a dedicated client base that won’t hesitate to promote your business on their own social media accounts by showing and recommending your products or services to other people.
Expanding Your Reach Through Social Media Ads
It’s easy to think that going organic is always the best option. But, while this might applicable to foods, it’s actually not the case with social media marketing. This comes from the fact that, when properly developed and disseminated, social media ads can actually be highly beneficial for your business. This is particularity true if you’ll get the help of a renowned paid social media advertising agency that will help you make creative and eye-catching ads that will give people plenty of reasons to notice you.
A lot of entrepreneurs hesitate to invest in social media ads since they cost money. However, if your ads are informative and attention-grabbing, they can be worth the investment since they will convince numerous people to check out your company and even purchase from you. They can also bring instant results; since these advertisements target people who are already looking for the products and solutions that you offer, you can see an increase in your website traffic and even in your sales numbers. This isn’t often the case with organic social media methods, which can take longer to produce results.
So Which One is Better?
The short answer is: none! Both social media ads and organic social media methods are important since they bring different things to the table, so there’s no need to choose one over the other. In fact, you’ll do your business a huge disservice if you just focus on one type of strategy and ignore the other. You don’t need to worry about how complicated navigating the world of social media marketing can be if you reach out to experts like DVC. We are a highly trusted social media advertising company that has worked with many businesses over the years, and we have the experience and skills to develop a highly effective social media advertising program for your business. With our help, you can make your business more visible to social media users, increase traffic to your website, and grow your customer base. Know more about these services by contacting us at 800-589-7346 or email us at sales@digitalvisibilityconcepts.com!
