The SEO world is constantly changing. Website developers and managers are constantly on the lookout for updates and changes to Google’s ranking algorithms. We all know that effective SEO strategies in 2021 may not work so well in 2022, and what’s effective in 2022 may not do so well in the next year. This is the challenging landscape of search engine optimization
We’re all constantly neck-deep in strategies and techniques that will drive organic traffic to our website. But what will really work? In this article, we’ve got you covered so let’s drive straight to everything SEO.
New to SEO? Here’s SEO explained in a nutshell…
SEO is short for search engine optimization, and it refers to the amalgamation of strategies and tools that people use to increase the chances of their website appearing in search engine results. Take for example if you own a business that sells second hand furniture in California, you want to make sure that when people search on Google and type “buy furniture California”, your website appears at the top or at the very least on the first page of search results. This is essentially what SEO is all about—being relevant and grabbing attention in the industry where you belong.
Is it difficult to optimize my website then?
Google would often claim that it’s not that difficult, but some people end up grasping at straws with no idea how to improve their website’s ranking in search engines, especially Google. Do you need narrative content or videos? Does your website need graphics and animations or minimalist pages? Does your website need to streamline all social media platforms or get rid of them once and for all? In SEO, things can sometimes get lost in translation. This is exactly why we’ve narrowed down the 4 most effective strategies in 2022 to help you navigate your way around search engine optimization.
1. Qualified instead of unqualified leads thru targeted content
Unqualified leads are site visitors who don’t convert into anything else. They’re categorized as “unqualified” because they visit your website by accident or click on your website but are looking for something entirely different. What you want is the opposite which are qualified leads. These leads are searchers who visit your website and end up purchasing something, or contacting you or pursues any sort of “action” with you, which means your website has a greater chance of earning a customer.
But how can you drive qualified leads to your site? The answer is quality content. Avoid filling your website with bogus or irrelevant narratives, pictures, and ads that don’t do anything else other than color your pages. Prioritize having organic content for SEO strategy services that really attract and sustain visitors, visitors who eventually become quality leads. It’s not enough that you have content, but target your content to capture the niche audience of your website.
2. Loading speed should be speedy
It’s a fact that 40% of Internet users leave a website if the homepage or landing page loads too slow. By slow, we mean loading takes more than 3 seconds. It’s also important we emphasize that 80% of visitors won’t even return to a website that loads too slow. This is terrible news for you because it will drastically affect your website’s popularity.
Organic SEO service helps you optimize the speed of your website, as well as improve your site content, keywords, and website links. These white label SEO services are the key to ensuring that your website becomes the favorite of your target audience, ranking high in search engines is the terrific bonus.
3. Links diversity expands your audience
Ranking high in search engines means that you can’t just focus on one kind of method of building links. What you need to do is expand your link profile with a comprehensive set of links that lead to your website such as directory links, links from blog posts, homepage links, footer links, educational links, and others.
It’s also an effective strategy to build links that lead from your website, not just to your website. You can do this by partnering with an SEO content services that will help you come up with creative quality content about related niches so that you can link to other websites that are non-competitors but belong in the same industry as you.
4. Flawless and modern website experience for users
Google’s recent launch of the Page Experience Update in 2020 is defined as “a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value” (source: Google Search Central). There are four metrics that correlate with page experience and this is what Google uses to make a more or less educated guess about the perceived “experience” of site visitors.
Consult with local SEO services about optimizing your web pages to ensure that your qualified leads have an original and holistic experience browsing through your website and amounting to what Google perceives as page experience.
Now let’s create an SEO campaign tailored to your needs…
SEO all boils down to higher ranking in search engines, better traffic, and quality leads for your website. It doesn’t just take all of the four strategies we listed above but you also need an expert team behind you to push and assist you. Our team can help your website reach your full potential so let’s get started! Contact us at 800-589-7346 or email us at firstname.lastname@example.org.