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- Branding links your name, logo, online presence, and products to the public.
- Your brand is an asset that you present to the public.
- Good branding will drive sales.
- Branding acts as a promise to consumers that they will consistently receive top-quality good and services.
- Branding allows you to show consumers what you represent.
- A brand helps you to bond with customers, and stay in their memory.
- Good branding breeds customer loyalty.
- A good brand is one that customers can trust, and trust means that they’ll return.
- Branding reaches customers everywhere: online, offline, and niche markets.
- Branding protects you from competitors trying to claim what you made popular.