Understanding Google AdWords

[vc_row][vc_column][dt_fancy_image image_id=”3235″][/vc_column][/vc_row][vc_row type=”vc_default”][vc_column][vc_column_text]Google AdWords is one of the most effective ways to conduct a Search Engine Marketing campaign, but most business owners don’t understand how it works or how to use it effectively. One of our specialties at DVC is Google AdWords management. We can organize your AdWords campaign for you and make sure you’re using the most effective keywords and getting the lowest Cost Per Conversion rate possible. So, how does Google AdWords work and why is it difficult for most businesses to get it right?

AdWords functions like an auction, in which businesses bid for the right to have their ads appear in Google’s search engine results for a particular keyword. Google selects the winners based on a combination of different factors, including not only the bid but also the ad quality and relevance to the user.

Let’s say you own a house-painting company in St. Anthony, MN. You’re hoping to find customers in that town who want their houses painted. To bid on AdWords, you go to the Google keyword planner and start entering possible search queries like “house-painting St Anthony”. Google will actually tell you which keywords people are using and give you a suggested bid. If your ad is high quality and relevant to the search query and your bid is high enough, you can expect your ad to rank near the top of Google’s search engine results.

This is a highly simplified version of how AdWords works. Actually using the interface is confusing for many people. It’s also easy for a business to spend too much money attracting website traffic without getting enough of those visitors converted into paying customers. DVC is certified by Google as an AdWords partner, so you can count on us to manage your campaign effectively. Call DVC today to get started!
[/vc_column_text][/vc_column][/vc_row]

Share:

More Posts

Working with Analytics

Analytics Mastery: Power of an Agency

Unlock actionable insights and revolutionize your business with analytics. Contact Digital Visibility Concepts and learn more about our comprehensive solutions.

Helping small business owners grow

Driving Growth: Best Ad Agency in LA

Drive business growth with a reliable and effective ad agency that’s right for you. Contact Digital Visibility Concepts to elevate your marketing efforts.

Send Us A Message

Get In Touch​

Thank You!

Your Message was sent successfully.

We will contact you as soon as possible.

Betsy McNally

betsymcnally.com
WEBSITE

@betsy_mcnally_laouar_
INSTAGRAM

@BetsyMcNallyLaouarGymnastics FACEBOOK

Service:
Facebook Ads

Industry:
Sports

Results:

  • 28 Messages in 25 days
  • $3.07 Cost Per Result
  • 222.4% Increase in Facebook Reach
  • 8% Increase in Instagram Reach

Storms Fine Art

SOCIAL MEDIA

No Limit Creation

SOCIAL MEDIA

Liquidela

SOCIAL MEDIA

Freddie Mac

SOCIAL MEDIA

MY TRIPWELL

SOCIAL MEDIA

Hugos Restaurant

SOCIAL MEDIA

TDS Photography

SEARCH ENGINE OPTIMIZATION (SEO)

Hugos Tacos

SOCIAL MEDIA

Trauma Book by Nikki Navarro

traumabooknikki.com
WEBSITE

@NikkiShe777
FACEBOOK

Service:

Social Media Management and Facebook Ads

Industry:
Creative

Results:

  • 4939 Page Like Increased in 60 Days
  • $0.12 Cost Per Result
  • 8M% Increase in Facebook Reach
  • 322K% Increase in Instagram Reach

SnapCrack

snapcrack.com
WEBSITE

@snapcrackchiropractic
FACEBOOK

@snapcrackchiropractic INSTAGRAM

Service:
Facebook Ads

Industry:
Health and Wellness

Results:

  • 174,879 Reach in 30 days
  • $0.005 Cost Per Result
  • 40.2% Increase in Facebook Reach
  • 81.8% Increase in Instagram Reach

Events and Travels by Verrandie

traumabooknikki.com
WEBSITE

@verrandie.nelson
FACEBOOK

@eventsandtravelsbyverrandie
INSTAGRAM

Service:
Facebook Ads

Industry:
Travel

Results:

  • 359 Leads in 30 days
  • $1.32 Cost Per Result
  • 8% Increase in Facebook Reach

Loyal Collectables

seasidemetaldesigns.com
WEBSITE

@LoyalCollectables
FACEBOOK

@1loyalcollectables
INSTAGRAM

Service:
Facebook Ads

Industry:
eCommerce

Results:

  • 1,615 Website Traffic in 30 days
  • $0.05 Cost Per Result
  • 58.7% Increase in Facebook Reach
  • 161.1% Increase in Instagram Reach

The Undercover Contractor

theundercovercontractor.com
WEBSITE

@theundercovercontractor
FACEBOOK

@theundercovercontractor
INSTAGRAM

Service:
Social Media Management and Facebook Ads

Industry:
Creative

Results:

  • 10,200 Ad Recall in 30 days
  • $0.03 Cost Per Result
  • 12.2K% Increase in Facebook Reach
  • 5.5K% Increase in Instagram Reach

Golden State Orthodontic Supply

gsorthosupply.com
WEBSITE

@goldenstateortho
FACEBOOK

@goldenstateortho
INSTAGRAM

Service:
Facebook Ads

Industry:
Health

Results:

  • 89 Leads in 20 days
  • $2.29 Cost Per Result
  • 507.5% Increase in Facebook Reach
  • 304% Increase in Instagram Reach

My Big Pickle Vodka

mybigpicklevodka.com
WEBSITE

@mybigpicklevodka
FACEBOOK

@goldenstateortho
INSTAGRAM

Service:
Facebook Ads

Industry:
Food and Beverage

Results:

  • 432 Website Traffic with Landing Page Views in 25 days
  • $0.54 Cost Per Result
  • 158.4% Increase in Facebook Reach
  • 21.6% Increase in Instagram Reach

West-Rep

west-rep.com
WEBSITE

@WESTREPNW
FACEBOOK

@est_rep INSTAGRAM

Service:
Social Media Management and Facebook Ads

Industry:
Interior Design

Results:

  • 77,548 Reach in 60 days
  • $0.09 Cost Per Result
  • 190K% Increase in Facebook Reach
  • 11.7K% Increase in Instagram Reach

John Daniels Band

johndanielsband.com WEBSITE

@johndanielsbnd
FACEBOOK

@johndanielsband
INSTAGRAM

Service:
Facebook Ads

Industry:
Music and Entertainment

Results:

  • 3,796 Post Engagement in 32 days
  • $0.02 Cost Per Result
  • 208.1% Increase in Facebook Reach
  • 77.1% Increase in Instagram Reach

Liz Fawcett

lizfawcett.com
WEBSITE

@LizFawcettMusic
FACEBOOK

@lizzrdfawcett
INSTAGRAM

Service:
Social Media Management and Facebook Ads

Industry:
Music

Results:

  • 148,119 Video Views in 30 days
  • $0.01 Cost Per Result
  • 47.2% Increase in Facebook Reach
  • 541.3% Increase in Instagram Reach