Google AdWords is one of the most effective ways to conduct a Search Engine Marketing campaign, but most business owners don’t understand how it works or how to use it effectively. One of our specialties at DVC is Google AdWords management. We can organize your AdWords campaign for you and make sure you’re using the most effective keywords and getting the lowest Cost Per Conversion rate possible. So, how does Google AdWords work and why is it difficult for most businesses to get it right?
AdWords functions like an auction, in which businesses bid for the right to have their ads appear in Google’s search engine results for a particular keyword. Google selects the winners based on a combination of different factors, including not only the bid but also the ad quality and relevance to the user.
Let’s say you own a house-painting company in St. Anthony, MN. You’re hoping to find customers in that town who want their houses painted. To bid on AdWords, you go to the Google keyword planner and start entering possible search queries like “house-painting St Anthony”. Google will actually tell you which keywords people are using and give you a suggested bid. If your ad is high quality and relevant to the search query and your bid is high enough, you can expect your ad to rank near the top of Google’s search engine results.
This is a highly simplified version of how AdWords works. Actually using the interface is confusing for many people. It’s also easy for a business to spend too much money attracting website traffic without getting enough of those visitors converted into paying customers. DVC is certified by Google as an AdWords partner, so you can count on us to manage your campaign effectively. Call DVC today to get started!