Backlinking 101: What It Is and How It Can Help Your Business’s SEO Program

Backlinking is a common and effective search engine optimization technique. Find out how this method can boost your SEO efforts by exploring this guide.
Text String "Backlinks" written via a typewriter

Perhaps you’ve just started a new business and you’d like to create an online presence for it. Or maybe you already have a good search engine optimization program in place and you’re looking for ways to improve it. Either way, one of the best things you can do is to invest in backlinking. When used the right way, this method can give your online presence a big boost and help you reach more potential customers.

When creating backlinks, you can choose to make a Dofollow or a Nofollow link. The former comes with a tag that tells search engines not to recognize the link, which means that it doesn’t really have an effect on your website’s visibility or search engine ranking. Dofollow links, on the other hand, tell search engines that you acknowledge the backlink and want to put it in place.

Obviously, businesses will want to use Dofollow links in their ecommerce SEO strategy. However, it’s important to note that Dofollow links aren’t automatically beneficial. If you have this type of link from a suspicious site (like one that uses black-hat SEO methods), Google might penalize your website or even de-index it. Even if you get a backlink from a non-suspicious website, it will still be useless if the site doesn’t have a good SEO ranking and isn’t considered to be reputable by search engines.


The Importance of Backlinks

One of the biggest benefits of backlinking is that it can make your website more reputable in the eyes of Google. If you get plenty of backlinks from well-established sites, you’re basically showing search engines that your website has excellent content that can be useful and informative to many users. This, in turn, can result to an improvement in your search engine ranking and in your business’s overall online visibility.

On a more practical side, backlinking can help drive more people to your website, which can result into an increase in sales. Even if you won’t sell any product or service through backlinking, you’ll at least boost business recognition and get noticed by consumers who might decide to purchase from you in the future.


Using Backlinks in Your SEO Strategy

As mentioned above, you’ll want to get backlinks from trustworthy and reputable sites. Otherwise, you’ll simply waste your time or, worse, pull down your website’s search engine ranking. You should also make sure that all of your backlinks are relevant to your industry and the specific type of business you run. For example, if you own a construction company and have backlinks from pet stores or fashion boutiques, they most likely won’t add any value to your website.

Building backlinks can take a significant amount of time and effort, especially if you want to attract high-quality links. One way is to create useful and informative content (such as infographics and how-to blog posts) that other organizations in your industry will want to feature. You can also write guest blog posts for other websites (then add a link to your own) and interview experts in your industry (then send them a link to the video or article).


Get in Touch with Us

When used properly, backlinks can help direct more traffic to your website and boost your business’s online presence. To get more info on the backlinking process, or to know more about improving your SEO strategy, reach out to DVC. We are a trusted web marketing company that specializes in helping small businesses improve their online presence and become more visible to their target market. Contact us at 800-589-7346 or email us at sales@digitalvisibilityconcepts.com and use our top-tier SEO strategy services!

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