The future for small, locally-owned businesses is promising, with many looking set to flourish in the next ten years. There are a number of factors behind this growth including: the expansion of online marketplaces couple with the lower prices of online advertising. Easy access to better business infrastructure such as cloud computing. Americans are also increasingly gravitating towards niche products. As a result of these trends, the advantages that big companies have traditionally had in the past is diminishing, and small business are frequently having to scale up their operations.