As of January this year, there are already 3.96 billion social media users around the world, with the
average adult spending at least 95 minutes per day on social media and bouncing between seven social networks every month. If you look at those numbers, you know that being on social media gives you a huge opportunity to not only gain exposure as a brand but also interact with customers.
But if you’re a small business owner, the idea of hiring a social media advertising company can be intimidating. “Do we really need it?”, “can we afford it?”, “will it be worth the investment?” Here, we’ll tackle some of the reasons your small business needs social media to grow:
Social media makes your brand more human.
These days, most customers tend to choose brands that do more than just sell their products online. Social media is a platform that lets you create meaningful human connections with customers and that’s a key factor for your growth. Authenticity is a crucial foundation for building trust, and you need to gain your customer’s trust to be able to drive your business.
Social media gives you that opportunity to be real by posting more organic content on your social media platforms, to answer queries and just interact with your customers in a more relaxed and informal way.
Social media drives traffic to your website.
If you’re working with the right paid social media advertising agency, social media can be a powerful tool for driving traffic to your website, which can cause a ripple effect on your entire digital marketing campaign. Think about this: people wouldn’t visit your website unless they already know about it. If you’re not ranking well on search engines, there’s only little chance that you’re going to get strong traffic to your website.
But if you’ve already established yourself on social media, you can share content from your blog or website to your social media platforms which will get readers interested to read them. For instance, an experienced Instagram ads specialist can post teasers of upcoming content on your Instagram feed to tickle the interest of your followers.
Social media helps with lead generation.
Lead generation is the first—and probably most important—step in the sales process, but a lot of customers feel intimidated to show interest in your product or business through emails and website inquiries. Social media, however, allows customers to inquire about your products without feeling that they need to commit to making a purchase.
You can work with a trusted paid social media advertising agency in utilizing the different advertising formats in social media channels that are specifically designed to generate leads for your business. In fact, social media is one of the most cost-effective ways to generate leads.
Social media drives sales.
Although sales aren’t the primary goal for investing in social media marketing, it plays a crucial role in your sales funnel, especially now that most social media channels offer tools that allow you to sell your products directly from the platform. For instance, customers can now shop directly from your Tiktok or Instagram account, so when they see a product they like, they can make that purchase without having to go through a lot of hassles and risk the chance of them losing interest later on.
If done right and with the help of the right social media advertising company, you can definitely drive sales that will also foster your growth in the long run.
Social media produces organic reviews.
If you look at those influencers selling out products in just minutes, you’ll know how easily social media can influence people to make a purchase. In a time when consumers rely a lot on organic reviews to influence their buying decision, social media can be a powerful tool to partner with influencers who can do reviews of your product and help build awareness for your brand, boost your credibility, and drive more sales in the long run.
So, if you’re still on the fence about investing in social media marketing for your business, this is your sign to contact that paid social media advertising agency and start working on your social media campaign today!