Creating a Facebook Account for Your Business? Here’s What You Need to Know
Having a presence on Facebook is a must for all modern businesses. Read this guide to know how to create the perfect Facebook account for your company.
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Local and National SEO: Exploring Their Differences and Best Practices
If you’re a little confused on whether you should go for local SEO or national SEO, we’ll explore the differences between the two and their best practices.
Choosing Between Organic Social Media Strategies and Social Media Advertising
Many businesses find themselves choosing social media advertising and organic social media strategies. Find out which one is better by reading this guide.
Have an Ecommerce Site? Here’s How Blogging Can Be Beneficial for Your Business
If you own or manage an ecommerce business, you’ll want to make blogging a part of your SEO strategy. Learn about the benefits of blogging through this guide.
Backlinking 101: What It Is and How It Can Help Your Business’s SEO Program
Backlinking is a common and effective search engine optimization technique. Find out how this method can boost your SEO efforts by exploring this guide.
Four of the Best Platforms to Promote Your Business Services
You have no shortage of options when it comes to platforms that will allow you to promote your business. But if you want results, these are your best bets.
Google Ads vs. Social Media Marketing: Is One Better than the Other?
When it comes to marketing your business online, Google Ads and social media marketing are the two most popular options. But is one better than the other?
Is Social Media Marketing the Right Way to Promote Your Products?
When used properly, social media marketing can help you get the word out about the products that you offer. Know more about this technique through our guide.
SEO’s Biggest Changes in the Past 10 Years
A throwback of the most significant and dramatic changes to SEO in the past 10 years and how these will affect your website development.
The Worst SEO Practices That Will Get you in Trouble with Google
We’ve listed below the worst things you can do to optimize your website. It is never too late to overhaul your SEO strategy by avoiding these bad practices.
Top 4 SEO Strategies to Drive Traffic to Your Website in 2022
Are you spending money trying to have organic traffic to your website? Here are more ideas how SEO can help improve your website’s ranking without getting Google red flags.
Social Media Marketing Isn’t Optional Anymore: Here’s Why You Need It for Your Business
Are you still skeptical about the role of social media marketing for your business? Here are some of the reasons that it’s now a must and not just an option.
Ways to Earn Money on Instagram
Ways to Earn Money on Instagram Instagram has been testing some new monetization options for creators in hopes of helping select users increase their earning potential. There are a number of new features available that will help creators make the most of their IG account. Using one or all can help you earn more from…
How Do I Choose the Best Hashtags?
How Do I Choose the Best Hashtags? Social media is ever-changing. In order to stay fresh and relevant, you need to be sure that your followers know how to find your content. Hashtags are one of the major ways you can do this. But you must understand how to choose the best hashtags, so that…
How to Make Money on Tiktok: Tips for Monetization
How to Make Money on Tiktok: Tips for Monetization Recently, you may have noticed a new “Tips” tab on your Tik Tok screen. What’s it all about? Tik Tok is testing a new option for selected creators which will allow users to apply to receive monetary tips from their audience for their content. Users who…
7 Tips for Business Owners
7 Tips for Business Owners Here at DVC, we work with businesses like yours on a daily basis. Here are some of the most important things we’ve learned about running a successful and rewarding small business. 1: Building Your BrandYou started a business because you felt that there was something missing –something you knew you…
Optimizing Your LinkedIn Business Page
Optimizing Your LinkedIn Business Page Optimizing your LinkedIn page is a great way to make a good impression on everyone from potential clients to new employees. Here are five tips from DVC on how to optimize your LinkedIn page in 2022. 1: Post Interesting Content –You want people to have a reason to keep visiting…
What is SEO and Why Do You Need It?
What is SEO? SEO is short for “search engine optimization” – in other words, anything you can do to help your website perform better in search engine results! SEO includes (but is not limited to!) the following: Using the right keywords on your website so potential customers can find you. Filling your site with content…
Maximizing Leads and Revenue with Digital Marketing
How Can You Get More Leads – and Increase Your Revenue? Generating more leads is key to generating more revenue for your business. So how can you generate as many leads as possible, ensuring the steady stream of revenue that will keep your business healthy and ultimately profitable? The answer is digital marketing! Digital marketing…
Why Small Business Needs Digital Marketing
Starting a small business is an exciting time, but it can also be incredibly stressful. There’s so much to do and since you are just starting out, there probably aren’t too many people to do it so you take on everything you can. Unfortunately, almost half of all small businesses don’t have a digital marketing…
Small Business Marketing Tips
When starting a new business, there are so many things to think about – do you need office space? Will you be hiring staff? Who will be doing the books? How will you increase profits??? How will you even get your business known so you can make a profit? Well, you need to market your…
Bad SEO Tactics You Should Stop Now
Bad SEO Tactics You Should Stop Now SEO is an important tool to use to get your business website to the top of a Google search, but did you know there are some pretty bad tactics that you may think are good and work, but they are actually doing the opposite? Below are the six…
SEO Best Practices
SEO BEST PRACTICES Why do you need great SEO? SEO (search engine optimization) increases the quality and quantity of traffic to your website through organic search (non-paid). There are a world of benefits that SEO can provide your website, and therefore your business, but don’t let it scare you! There’s a lot to it, but…
What’s the Difference Between PPC and CPC?
With all the digital marketing acronyms out there, it’s no surprise that most people are a little confused about the meaning of some of them. That’s especially true of PPC and CPC, two terms that sound similar both as acronyms and in their original form. So, what’s the difference between Pay Per Click and Cost…
Google’s Announcement About Core Web Vitals
At DVC, we design and develop websites to perform well in Google search results. Of course, Google is well-known for changing what companies need to do to get good results. For instance, Google’s Announcement About Core Web Vitals will be used as ranking signals starting in May 2021, in combination with existing UX signals. So,…
Understanding Google AdWords
Google AdWords is one of the most effective ways to conduct a Search Engine Marketing campaign, but most business owners don’t understand how it works or how to use it effectively. One of our specialties at DVC is Google AdWords management. We can organize your AdWords campaign for you and make sure you’re using the…
SEO As a Source of Revenue
SEO is one of our specialties at DVC, and for good reason: most clicks on Search Engine Results Pages go to organic search, not paid results. So why is it that Pay Per Click gets all the respect (and more of the marketing budget) compared to SEO? The primary reason is the difficulty of determining…
How to Manage Your Employees Virtually – and What Tools to Use
If you feel like your only option for managing remote workers is to take a hands-off approach, this blog will teach you about some highly useful tools that almost make it easier to manage workers remotely than it was to manage them in the office. At DVC we recommend Hubstaff for this purpose, but TimeDoctor…
Employees Gone Virtual: COVID-19 and How it Changed the Professional Landscape
The COVID-19 crisis forced many companies to switch over to a remote work model, a change many forecasters had been predicting since before the pandemic even started. We’ve seen the impact of this huge shift here at DVC, but it hasn’t affected all jobs equally. Even back in April, only 51% of workers were working…
ClickFunnels vs. Every Other Funnel Software
Do traditional concepts like the “sales funnel” still apply in the world of digital marketing? At DVC we’d say the answer is “yes,” although they play out in a different way online. For example, the sales funnel describes the stages of a buying decision: Attention, Interest, Desire, and Action. In digital marketing, the customer goes…
Top 5 CRMs Ranked by DVC
Customer Relationship Management, or CRM, is a customer-focused business strategy based on building and maintaining a positive relationship with customers over time. CRM software is designed to facilitate this by giving all departments access to the same customer history information. With good Customer Relationship Management software, your customer service department and your sales department should…
Is SEO Really All That Complicated?
SEO is often surrounded by an aura of mystery. How do some websites get to the front page of Google search engine results? Why is it so hard to get there? Do “black hat” SEO tactics really work? SEO is something we work with every day here at DVC, and we can tell you this:…
Is SEO Dead?
You might have heard that SEO is dead. Now that Google has refined its algorithms, Search Engine Optimization is supposedly a thing of the past. That’s not what we believe here at DVC, but there are definitely people out there saying this. So, what’s the truth? If SEO is really dead, why are so many…
Why Facebook Ads? Why Facebook Ads + DVC?
With so many different options available for advertising, you might be wondering why everyone seems to go with Facebook ads. The reason is pretty simple: 1.5 billion people use Facebook every day, and they spend an average of 35 minutes a day scrolling through the site. The average Facebook user visits the site eight times…
Have You Been Burned by a Digital Marketing Firm?
Have you ever been burned by a digital marketing company that failed to get you the results you wanted? The answer is probably “yes” – almost every business has had this experience at some point. There are a lot of digital marketing companies out there, and not all of them do quality work. If you…
Digital Visibility Concepts: Product / Services Overview
Digital Visibility Concepts: Product / Services Overview Need professional social ads Burbank? Consult with an experienced digital marketing agency like Digital Visibility Concepts to create your next online marketing campaign. DVC features a wide range of digital solutions designed to help businesses effectively promote their products and services via digital channels. From website development to…
5 Reasons Why Social Ads Are a Must
5 Reasons Why Social Ads Are a Must Many businesses have tight budget constraints to live with. So, they may be wondering why they should invest in certain marketing endeavors like social media. There are some compelling reasons why businesses should steer resources into social media management and social ads Burbank. Learn here why social…
Coronavirus: Pushed into a Virtual World
Coronavirus: Pushed into a Virtual World With so many experts warning Americans of future Coronavirus outbreaks even after this initial period of quarantine subsides, brands are scrambling to adopt technology to conduct more aspects of their businesses than ever before. Suddenly, thousands of employees across multiple industries have found themselves working in a virtual world.…
3 Secrets You Didn’t Know About SEO
3 Secrets You Didn’t Know About SEO 1. Attempting to cheat Google’s algorithm will backfire. Quality takes precedent over quantity, so if Google determines that your content is valuable to your audience then it will naturally appear higher. 2. Crosslink your brand. Ensuring that your social media accounts are all linked to your website will…
3 Facts About the World of Digital Marketing
3 Facts About the World of Digital Marketing 1. Artificial intelligence will play a bigger role than ever previously imagined. It will become the norm due to the incredibly accurate ability to analyze consumer behavior. 2. As it continually develops and improves, block-chain technology is set to play a massive role in fraud prevention and…
Branding 101: The Basics You Need to Know
Branding 101: The Basics You Need to Know Branding is about successfully communicating the ethos of your business, and what it can deliver to your customers. Your brand acts as your businesses personality, and as such a strong brand identity can enable your business to stand out from the crowd, even in the most competitive…
What Will Local Businesses Be Like in 10 Years?
The future for small, locally-owned businesses is promising, with many looking set to flourish in the next ten years. There are a number of factors behind this growth including: the expansion of online marketplaces couple with the lower prices of online advertising. Easy access to better business infrastructure such as cloud computing. Americans are also…
3 Quick Tips About Building a Website
3 Quick Tips About Building a Website 1. Do your best to create compelling content. Nobody wants to read the same article that they’ve already saw in five different places. If it’s big news in your industry, then put your own spin on it – make it fresh. 2. Most websites are easy to navigate…
Top 10 Reasons Why Branding is Key for Small Businesses
Branding links your name, logo, online presence, and products to the public. Your brand is an asset that you present to the public. Good branding will drive sales. Branding acts as a promise to consumers that they will consistently receive top-quality good and services. Branding allows you to show consumers what you represent. A brand…
What’s New In The SMB World
One of the hallmarks of every successful SMB is their ability to respond rapidly to market demands, start trends and be early adopters of new technologies. Unsurprisingly, technology continues to play a major influence on all types of small to medium businesses, and digital payments are topping the list of tech trends that are having…
Small Businesses vs Big Chains
There’s a long-standing David vs. Goliath struggle that exists between small, independent businesses and large regional, national, and multi-national chains, and stories of big chains bullying out small mom-and-pop coffee shops, clothing stores and restaurants are easy to find throughout the country. Despite what can seem like an uphill battle for small businesses who compete…
The 5 Habits of Successful Business Owners
1. Get up early The early bird really does get the worm. Getting up early gives you more control over your day, and with more control you’re bound to get more done. 2. Inspire yourself To truly be successful, you need to fill yourself with inspiration. If you can inspire yourself, then you can inspire…
How Much Do You Really Know About Google my business?
Google My Business is an interface that business owners can utilize in order to charge of how their business is displayed throughout all of Google’s platforms and products, including search engine results pages and instant content. Google My Business can offer greater consistency and visibility throughout the web, as well as better first impressions and…
