1. Attempting to cheat Google’s algorithm will backfire. Quality takes precedent over quantity, so if Google determines that your content is valuable to your audience then it will naturally appear higher. 2. Crosslink your brand. Ensuring that your social media accounts are all linked to your website will allow Google to know that you are…
The future for small, locally-owned businesses is promising, with many looking set to flourish in the next ten years. There are a number of factors behind this growth including: the expansion of online marketplaces couple with the lower prices of online advertising. Easy access to better business infrastructure such as cloud computing. Americans are also…
1. Do your best to create compelling content. Nobody wants to read the same article that they’ve already saw in five different places. If it’s big news in your industry, then put your own spin on it – make it fresh. 2. Most websites are easy to navigate and simply designed because it’s proven to…
Branding links your name, logo, online presence, and products to the public. Your brand is an asset that you present to the public. Good branding will drive sales. Branding acts as a promise to consumers that they will consistently receive top-quality good and services. Branding allows you to show consumers what you represent. A brand…
