You want to understand the process before committing to a call. Here's exactly what we build, how we build it, and what the first three months look like.
Your ad platforms get real customer data instead of guessing. Better targeting means more of the right people see your ads and fewer of the wrong people waste your budget.
We identify anonymous website visitors by matching them against a database of 180M+ business records. When someone's browsing your pricing page, you'll know.
When someone visits a high-intent page, requests a quote, or abandons a purchase, the system triggers personalized follow-up automatically. No manual effort from your team.
Every data source — website behavior, CRM, purchase history, email engagement, ad platforms — connected in one place. One profile per customer. One source of truth.
Every ad platform gets the same customer intelligence. Suppress existing customers. Target lookalikes of your best buyers. Allocate budget to what's actually working.
Automated email and text sequences for onboarding, re-engagement, loyalty, cross-sell, and win-back. Not blasts — triggered by behavior and timed for maximum impact.
We install tracking on your website through Google Tag Manager. We connect your CRM, your invoicing system, and your existing ad platforms. Nothing changes about how your site looks or works.
All data goes into one customer database. Website visits, purchase history, email opens, ad clicks, CRM records — all matched so each customer has one complete profile instead of fragments.
Identity resolution matches anonymous visitors to real business records. Not cookies — a database of 180M+ records with company data, titles, and contact information.
Connected data flows into every channel: smarter ad targeting, automated follow-up, churn detection alerts, and real-time dashboards showing what's working and what isn't.
At a national outdoor brand, the CDP stayed, the DSP relationship stayed, the identity resolution contract stayed. What changed was the data flow between them. Nightly batch exports became real-time event streams. The platforms didn't change. The orchestration layer underneath them did. Result: pre-season activation timing improved by 18 percentage points.
At a national bank, the identity resolution model shifted from broad category seeds to micro-segmented behavioral outputs. Processed record volume dropped 30–45%. Match rates went up. Annual identity resolution cost fell by $11.4 million. Same vendor relationship, fundamentally different usage model.
At a national retailer, the clean room's pilot infrastructure wasn't worth building on. The new environment was built fresh — operating continuously against the live data spine, enforcing compliance at the architecture level, and supporting four simultaneous use cases without manual configuration for each.
Your Google Ads keep running. Your Meta campaigns keep running. We make them smarter by feeding them real customer data. We don't replace your ad platforms. We upgrade what they know.
We don't replace your marketing coordinator or your sales team. We give them better tools and better intelligence to do their jobs.
If your SEO vendor is producing results, keep them. If your web team is solid, keep them. We layer on top. We don't compete with existing providers who are doing good work.
No personal information goes into ad platforms — only encrypted, hashed data. You own everything we build. Full portability. No lock-in. We meet whatever compliance standard your legal team requires.
30 minutes. Ethan will walk through the four-step process using your actual business. Your numbers. Your data sources. Your opportunities.