Yes, Your Small Business Needs a Website: Here’s Why
There is no denying that we live in a digitally connected world. With more than 5 billion people—or 63% of the world’s population—using the Internet every day, building an online presence can really have a massive impact on the success of any business, big or small.
Being a small business, you might find it overwhelming to take on building your own website, even if you can get professional help from a digital marketing company. But not having a website means you’re losing huge opportunities for sales and growth. So, if you’re still thinking about whether you need a website or not, here are five reasons to say yes to the investment now:
1. A website is crucial to your customer’s journey.
A lot of small business owners think that because they have social media, they don’t need a website anymore. But while social media channels help to increase brand awareness and promote your products, your website will ultimately be the place where you can drive action from consumers.
Think about your website like your store. Some people may not buy anything the first try, but at least you have the opportunity to show them what you have to offer and influence them to make that buying decision. Some customers may also come across your business on social media, but your website will allow them to learn more about your products, so they can take that next step in their customer journey.
2. A website elevates your credibility.
Anyone can create a social media account because it’s free and easy to do. Although a strong social media presence can help you promote your brand, a website will give the impression to customers that you are serious about your business because you’re investing on it and working with a professional digital marketing strategy agency. This easily adds to your credibility and makes you look more professional than the competition.
3. A website gets you known locally.
As a small business, you’d want to focus on establishing yourself locally first and having a website will have a huge impact in reaching that goal. Keep in mind that 97% of Internet users use search to find local businesses and 70% of customers will visit a store that they found online. So, if you want to gain more exposure in your area and hopefully drive more sales, then a website would be a good start.
4. A website boosts your visibility.
With more than half of the world’s population using the Internet regularly, you have a huge opportunity to get noticed by consumers through your website, especially when it’s well-optimized with the help of an online marketing specialist. Just imagine if you didn’t have your own website in a time when most people already go online to shop for products, you’d be practically invisible to these customers and that leaves you a step behind the pack.
Investing in a website gives you the chance to bring your brand forward and gain that leverage that will allow you to compete even with bigger businesses, so you can drive sales and eventually, grow in the future.
5. A website continues to offer value.
A website is a substantial investment because you need to make sure that everything is done right the first time. But hiring the best digital marketing company will actually give you good returns for a long time because your website will continue to generate value for many years.
Think about this: a website is the home of your products and the way you present yourself to your clients. Make sure you are giving the right impression.
Yes, you need a website for your small business, and you don’t need to worry about breaking your budget because there’s always a good B2B digital marketing agency out there that can offer you the best quality service at a price you can afford. Digital Visibility Concepts can help you find the right look for your website and make sure it has everything you need.