When something breaks, they search. The truck that shows up is the one they found.
Your customers don't browse — they have a problem, a phone, and about ninety seconds of patience. The AC quits, the roof leaks, the drain field backs up, and somebody in your service area is typing right now. I'll pull those exact numbers for your trade, in your towns, live while you watch.
Bruce Gordon, Founder — "Marketing companies should be in the revenue business, not the reporting business. For a service company, that means one thing: the phone ringing with jobs worth running."
- The job that starts it — a system replacement, a reroof, a remodel$8,000
- Then they keep calling you — service, maintenance plans, the next repairyears
- And they tell the neighbors — the referral you never paid foron top
- What two more jobs a month is worth a year$190,000+
Illustrative numbers — every trade and territory is different, which is exactly why the Market Review runs on yours. If your math doesn't clear the bar, I'll tell you that on the call.
Your season is predictable. Getting found in it isn't automatic.
The work to be found in June happens in February.
Every trade has a curve. The searches spike when the weather turns, the storm hits, or the holidays put a remodel on the family agenda — and whoever's already standing at the top when the spike arrives takes the season.
They start marketing when the phones should already be ringing. Getting found takes months of climbing — so the off-season is the work season, and the peak is the harvest. We plan your program around your curve, and you'll see the curve itself on your Market Review.
And underneath the seasonal spikes sits the steady work — the maintenance plans, the repairs, the searches that happen every month of the year. A program built right captures both: the everyday base and the seasonal surge.
Three companies get the call. The rest get the slow week.
A homeowner with a broken AC doesn't read five websites. They call the map.
Urgent problems get decided on the map results: three companies, stars, review counts, "open now." That's the whole shortlist. Your twenty years and your certifications only matter if they're visible in that box at that moment.
And it's not one map — it's one per town. The company that shows up in all six towns of its driving radius books six towns' worth of jobs. That's what the Better and Best programs are built around: your whole radius, not just your zip code.
Getting into — and staying in — those three spots is earned: the listing built right, reviews compounding, every town in your radius covered. That's the core of the work.
Your business runs on the phone. So does our reporting.
Every call traced to its source. Every missed call caught.
In the trades, the phone call IS the sale — a missed ring at 7 AM is a job your competitor ran by noon. So the phone is where we point the tracking, from day one.
You already track your trucks. This is tracking for the phone that fills them.
One page a month. Searches, calls, jobs, dollars. With the founder.
You'd never run a crew without knowing what each truck brought in. Your marketing should meet the same standard: one page of plain numbers, every month, walked line by line with me — ending in what the month was worth in dollars.
A number stalls, you see it. And you see us fix it.
The season's ramping — calls jumped to 91 — but 22 went unanswered, most between 7–8 AM and after 5. That's roughly six jobs left on the table. Fix proposed: overflow ring-to-cell for the morning hour. We'll read this line together next month.
The red line stays on the page until it's fixed. That's the point.
Thirty minutes. Your trade, your towns, your season — live.
I'll pull the real search demand for your services across your whole radius, show you the seasonal curve, and we'll do honest math on what capturing it is worth. One straight caveat: our programs make sense when a job is worth real money to you — and if your math doesn't clear that bar, I'll say so on the call and point you somewhere better suited.