Your website gets traffic. Most of it converts at 1–3%. The other 97% disappears — anonymous, untrackable, gone. Identity Resolution changes that equation entirely. We identify 70–80% of those anonymous visitors by name, email, company, and behavioral profile — and give you the tools to bring them back.
The math is brutal. You spend $10K/month on Google Ads. 1,000 people visit. 30 convert. 970 people who were interested enough to click — gone forever. Identity Resolution recovers them.
You spent money getting these people to your site. They were interested enough to click. IR recovers the 97% you'd otherwise never see again — at a fraction of the cost of acquiring new traffic.
Identity Resolution works silently in the background — no visitor opt-in required, fully compliant with privacy regulations. Here's what happens from first click to identified lead.
A lightweight DVC Identity Resolution pixel is installed on your website. The moment a visitor lands, it begins cross-referencing against our 250M+ contact database — matching IP address, device fingerprint, and behavioral signals.
Within seconds, anonymous visitors are matched to real identities — name, email, phone, company, title, and behavioral profile including pages visited, time on site, and intent signals. 70–80% identification rate.
High-intent visitors trigger immediate automated actions: retargeting pixels across Meta, Google, YouTube, LinkedIn, and Connected TV — plus CRM enrichment, email sequences, and real-time sales alerts for your hottest prospects.
Every identified visitor comes with a complete intelligence package — not just contact info, but behavioral context and intent signals that tell you exactly how to follow up.
Name, verified business email, direct phone number, job title, company, company size, industry, revenue range, and LinkedIn profile. Everything your sales team needs to reach out with context.
Pages viewed, time on each page, return visit frequency, content consumed, and a calculated intent score (1–100) that tells you how close this prospect is to making a buying decision.
Company revenue, employee count, industry vertical, geographic market, technology stack, and an AI-calculated fit score against your ideal customer profile — so you prioritize the right follow-ups first.
Identified visitors are automatically added to custom audiences across Meta, Google, YouTube, LinkedIn, and Connected TV — so your ads follow the hottest prospects wherever they go online.
Identity Resolution delivers maximum ROI for any business where a single new client is worth thousands — and where buying decisions happen over days or weeks, not seconds.
Attorneys and law firms. Someone researching "personal injury attorney Tampa" is in active need. You have days before they hire someone. IR identifies them while intent is highest.
Elective procedures and specialty care. Patients researching cosmetic dentistry, implants, or elective surgery shop multiple providers. IR keeps you in front of them across every platform during their decision window.
HVAC, roofing, remodeling, restoration. High-ticket projects with a short decision window. Homeowners get three quotes — IR ensures your brand stays visible through all of them.
Staffing, IT, consulting, finance, insurance. B2B buying cycles are long — decision makers research for weeks. IR tracks them from first touch to final decision and keeps your brand top of mind throughout.
Wealth management, lending, insurance. High CLV clients research extensively before committing. IR identifies serious prospects before they ever fill out a form.
Private schools, bootcamps, certification programs, universities. Enrollment decisions take weeks. IR keeps your program visible to prospective students across every platform during their research phase.
All three tiers include the core IR engine — pixel deployment, visitor identification, and multi-platform retargeting. Tiers scale based on identified volume, channel depth, and dedicated strategy resources.
Monthly rate never changes based on commitment length. The only variable is the one-time setup fee. Commit for 12 months and setup is completely waived.
Identity Resolution has been used by enterprise companies for years. DVC brings the same capability to businesses spending $30K–$200K/month on ads — at a fraction of the enterprise cost.
Identity Resolution creates the data. DDP puts that data to work across every channel simultaneously — paid, organic, email, and retargeting — coordinated by one team with one strategy.
Standalone IR identifies visitors and fires retargeting pixels. Inside DDP, that same visitor data feeds PPC campaign optimization, SEO audience targeting, email sequences, AI Agent personalization, and cross-channel attribution — all running in parallel, all sharing intelligence.
Yes — fully compliant. Identity Resolution operates within the framework of CAN-SPAM, CCPA, and applicable privacy law. The data used comes from publicly available sources and legitimate data aggregators. Visitors have opted into data sharing through standard web usage agreements. DVC does not use Identity Resolution for B2C consumer targeting in states with heightened privacy protections. Our team will assess compliance for your specific use case before deployment.
The standard range is 70–80% of anonymous B2B visitors. Identification rate is higher for B2B traffic (business IP addresses, company networks) and lower for pure consumer traffic. Industries with high B2B buyer intent — legal, medical, home services, financial, B2B services — tend to see rates at the upper end. Consumer e-commerce with heavy mobile traffic may see lower rates. We'll give you an honest estimate for your specific traffic mix before you commit.
Pixel development and deployment specific to your site architecture, data spine integration with our 250M+ contact database, CRM field mapping and record creation logic, retargeting audience builds across Meta, Google, YouTube (and LinkedIn/CTV on Pro/Elite), and a calibration period where the system is tuned to your traffic patterns. This is custom technical work — not a plugin installation. On a 12-month agreement, DVC absorbs the full setup cost. The monthly rate is your only investment from day one.
The pixel is live within 2 weeks of setup completion. Identification starts immediately from day one of activation. Retargeting audiences populate within 48–72 hours as identified visitors accumulate. Unlike SEO, there's no compounding runway — you start seeing identified visitor data and retargeting reach within the first week of going live.
It replaces cookie-based remarketing — which is disappearing anyway as browsers phase out third-party cookies. More importantly, it dramatically expands remarketing reach. Standard pixel remarketing only re-engages visitors who accept cookies and stay long enough for the pixel to fire. IR identifies and retargets visitors who would never have made it into a traditional remarketing audience — including the majority who bounce within seconds but are still identified via IP matching.
Three options: month-to-month, 6-month, or 12-month — with setup fees that scale down with longer commitments and are fully waived at 12 months. All three roll to month-to-month automatically after the initial term. No traps. No auto-renewals at new rates. That said: the IR system takes 30–60 days to fully calibrate, and retargeting audiences need 60–90 days to accumulate meaningful scale. Clients who leave at month 2 pay the full setup fee and don't see the program reach its potential. The 12-month term waives setup entirely and aligns with the timeline where IR delivers peak results.
Get a free traffic analysis — we'll show you how many visitors your site is currently getting, what percentage we can identify, and what the revenue opportunity looks like at your current traffic volume.
// No obligation · Free visitor identification estimate · 70–80% identification rate · Compliant with CCPA & CAN-SPAM