PRIVACY POLICY

Thank you for choosing Digital Visibility Concepts ("DVC," "Company," "we," "us," or "our"), doing business as Brilliant Ideas Consulting, Inc. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regards to your personal information, please contact us at:

When you visit our website https://www.digitalvisibilityconcepts.com (the "Website"), use our digital marketing services, or engage with us in other ways (collectively, the "Services"), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. This privacy notice explains what information we collect, how we use it, and what rights you have in relation to it.

This privacy notice applies to all information collected through our Services, including our Website, client portal, related services, sales, marketing, or events. By using our Services, you agree to the collection and use of information in accordance with this policy.

1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Provide

We collect personal information that you voluntarily provide when engaging our Services, including:

• Contact Information: Name, business name, email address, phone numbers (office and mobile), mailing address
• Business Information: Website URL, industry, service areas, business registration details
• Account Credentials: Username, password, account preferences
• Communication Data: Emails, support tickets, feedback, testimonials

Payment Information

When you purchase our Services, we collect:

• Payment Card Details: Cardholder name, card number (stored tokenized only), expiration date, CVV
• Bank Information: Account holder name, routing number, account number (for ACH transfers)
• Billing Information: Billing address, transaction history, invoices
• Tax Information: Business tax ID numbers where required

Information Automatically Collected

When you visit our Website, we automatically collect:

• Device Information: IP address, browser type, operating system, device type
• Usage Data: Pages visited, time spent, click patterns, referring URLs
• Location Information: General geographic location based on IP address
• Cookie Data: As detailed in Section 4 below

Information from Third Parties

We may receive information about you from:

• Marketing Partners: Lead generation services, affiliate programs
• Public Sources: Business directories, social media profiles, public records
• Service Providers: Analytics platforms, customer relationship management systems

1A. PREMIUM MARKETING SERVICES DATA COLLECTION

For clients utilizing our Digital Domination Packages or other premium integrated marketing services, we collect additional enhanced data to deliver advanced analytics, automation, and optimization:

AI Website Support Agent Data

Our 24/7 AI-powered chatbot collects and processes:

• Conversation Data: Complete transcripts of all chatbot interactions, including questions asked, responses provided, and conversation flow
• Visitor Information: IP address, referring source, pages viewed before and after chat interaction
• Lead Data: Name, email, phone number, and other contact information voluntarily provided during chat
• Behavioral Patterns: Chat timing, response patterns, engagement metrics, abandonment points
• AI Training Data: Conversations may be used to improve AI response accuracy and quality (anonymized after 90 days)
• Storage Period: Full conversation logs retained for 7 years for client records and dispute resolution

Marketing Automation & Behavioral Tracking

To deliver personalized marketing automation sequences, we collect:

• Email Engagement: Open rates, click-through rates, link clicks, time spent reading, device used
• SMS Response Data: Message delivery status, replies, opt-out requests, response timing
• Lead Scoring Data: Behavioral scoring based on website visits, content downloads, form submissions, email engagement
• Segmentation Data: Demographic information, interests, engagement levels, purchase intent signals
• Multi-Touch Attribution: Complete customer journey tracking across email, SMS, website, ads, and other touchpoints
• CRM Synchronization: All collected data is synchronized with client CRM systems for unified lead management

Conversion Rate Optimization (CRO) Data

To optimize landing pages and conversion funnels, we collect:

• Heat Mapping Data: Mouse movements, scroll depth, click locations, hover patterns on client websites
• Session Recordings: Screen recordings of user sessions (anonymized, no personal data visible unless user inputs it)
• A/B Testing Participation: Which version of page elements users see, their interactions, and conversion outcomes
• Form Analytics: Field-level interaction data, form abandonment points, time to complete, error messages encountered
• User Feedback: On-page surveys, feedback widgets, exit intent popups

Enhanced Analytics & Attribution

Premium services include advanced analytics collection:

• Cross-Platform Tracking: User behavior across multiple devices and sessions, unified through probabilistic matching
• Customer Journey Mapping: Complete path from initial awareness to conversion, including all touchpoints
• Predictive Analytics Data: Historical behavior patterns used to predict future actions and optimize targeting
• Competitive Intelligence: Aggregated, anonymized market data and competitive positioning insights

1B. ATTORNEY LEAD INTELLIGENCE SERVICES

For clients utilizing our Attorney Lead Intelligence Service, we collect and process specific legal-related data from public records and proprietary sources:

Public Records Data Collection

We gather information from legally accessible public records including:

• Probate Records: Estate filings, obituaries, court records related to estate administration
• Personal Injury Records: Traffic accident reports, police reports, property accident records
• Divorce Records: Court filings, dissolution proceedings, domestic relations cases
• Property Records: Deeds, liens, foreclosures, property transfers
• Court Filings: Civil cases, criminal cases (where legally permissible), bankruptcy filings

Data Enrichment & Skip-Tracing

To provide complete lead information, we may supplement public records with:

• Contact Information: Current phone numbers, email addresses, mailing addresses obtained through licensed data providers
• Demographic Data: Age, household composition, estimated income ranges (when available from public sources)
• Property Information: Property values, ownership history, mortgage information from county assessor records
• Relatives & Associates: Publicly available information about family members and known associates

Lead Exclusivity & Territory Protection

• Exclusive Territory Data: We track which leads have been assigned to which attorney clients to maintain exclusivity
• Lead Assignment History: Records of all lead deliveries, including dates, territories, and client assignments
• Contact Attempts: We may track whether leads have been contacted by attorneys to ensure lead quality

Legal & Ethical Considerations

• Bar Association Compliance: All lead generation complies with applicable state bar association rules regarding attorney advertising and solicitation
• FCRA Compliance: Lead data is not used for employment, credit, insurance, or housing decisions (FCRA purposes)
• Sensitive Information: We do not collect Social Security numbers, financial account details, or medical records
• Opt-Out Procedures: Individuals may request removal from lead databases by contacting support@digitalvisibilityconcepts.com

2. HOW DO WE USE YOUR INFORMATION?

We use your personal information for:

Service Delivery

• Provide, maintain, and improve our digital marketing services
• Process transactions and send related information
• Manage your account and provide customer support
• Send service updates, maintenance notices, and security alerts
• Deliver AI chatbot interactions, marketing automation sequences, and conversion optimization
• Generate and deliver attorney leads to subscribed clients

Business Operations

• Monitor and analyze usage patterns and trends
• Detect, prevent, and address technical issues
• Enforce our Terms of Service and other agreements
• Comply with legal obligations and respond to legal requests
• Improve AI chatbot accuracy through machine learning (using anonymized data)

Marketing and Communications

• Send promotional communications about our services (with opt-out available)
• Provide personalized service recommendations
• Conduct surveys and collect feedback
• Display targeted advertising on third-party platforms

Legal Basis for Processing (EEA/UK Residents)

We process your information based on:

• Contract Performance: To fulfill our service agreement with you
• Legal Obligations: To comply with applicable laws
• Legitimate Interests: To operate and improve our business
• Consent: Where you have given explicit consent

3. WHO DO WE SHARE YOUR INFORMATION WITH?

Service Providers

• Payment Processors: Stripe, PayPal, or similar services for billing
• Communication Platforms: Email service providers, SMS gateways
• Cloud Services: AWS, Google Cloud for hosting and storage
• Analytics Providers: Google Analytics, marketing analytics tools
• AI & CRM Platforms: MyAIFrontDesk, marketing automation platforms, AI chatbot service providers
• CRO Tools: Heat mapping services (Hotjar, Crazy Egg), A/B testing platforms, session recording tools
• Lead Enrichment Services: Licensed data providers for attorney lead intelligence and contact verification
• Professional Services: Attorneys, accountants, consultants (under confidentiality agreements)

Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition, your information may be transferred. We will provide notice before your personal information becomes subject to a different privacy policy.

Legal Requirements

We may disclose your information to:

• Comply with legal obligations, subpoenas, or court orders
• Protect our rights, property, or safety and that of our users
• Detect, prevent, or address fraud, security, or technical issues
• Enforce our agreements and policies

With Your Consent

We may share your information for other purposes with your explicit consent.

4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to:

Types of Cookies

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Track advertising effectiveness and user preferences
• Preference Cookies: Remember your settings and choices

Third-Party Tracking

We may use:

• Google Analytics for usage analysis
• Facebook Pixel for advertising optimization
• LinkedIn Insight Tag for B2B marketing
• Heat mapping and session recording tools (Hotjar, Crazy Egg)
• Other marketing and analytics platforms

Managing Cookies

Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may limit your ability to use certain features of our Services. You can opt out of interest-based advertising at: http://www.aboutads.info/choices/

5. TEXT MESSAGE (SMS) COMMUNICATIONS

By providing your mobile phone number, you expressly consent to receive text messages from DVC regarding:

• Service notifications and important updates
• Payment confirmations and billing reminders
• Appointment reminders and scheduling
• Marketing messages and promotional offers (with opt-out option)

Message frequency varies. Message and data rates may apply.

• Text STOP to cancel at any time
• Text HELP for assistance
• For support: support@digitalvisibilityconcepts.com

You can opt out of marketing texts while still receiving transactional messages.

6. DATA RETENTION

We retain your personal information for as long as necessary to:

• Provide you with our Services during the term of our agreement
• Comply with legal obligations, including:
  • Tax records: 7 years
  • Transaction records: 7 years
  • Contract documentation: 7 years after termination
  • Confidential information: 7 years after termination
  • Trade secrets and proprietary methodologies: Indefinitely
• Resolve disputes and enforce our agreements
• Support legitimate business interests in analyzing service performance

Marketing contact information is retained until you opt out. After account termination, we retain minimal information necessary for legal compliance and dispute resolution.

7. DATA SECURITY

We implement industry-standard security measures including:

Technical Safeguards

• SSL/TLS encryption for all data transmission
• Encryption of sensitive data at rest
• PCI DSS compliance for payment processing
• Regular security audits and vulnerability testing
• Secure backup systems with encryption

Organizational Measures

• Access controls with role-based permissions
• Employee confidentiality agreements and training
• Incident response procedures
• Regular security awareness training
• Vendor security assessments

While we implement robust security measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but commit to promptly notifying you of any breach affecting your personal information within 30-60 days as required by applicable state and federal law.

8. YOUR PRIVACY RIGHTS

Rights for All Users

You have the right to:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion (subject to legal retention requirements)
• Portability: Receive your data in a structured format
• Opt-Out: Unsubscribe from marketing communications
• Restriction: Request limited processing of your information

To exercise these rights, contact: support@digitalvisibilityconcepts.com

California Residents (CCPA)

California residents have additional rights to:

• Know what personal information is collected, used, shared, or sold
• Delete personal information (with exceptions)
• Opt-out of the sale of personal information (we do not sell personal information)
• Non-discrimination for exercising privacy rights

To make a request, email: support@digitalvisibilityconcepts.com or call 800-589-7346

EEA/UK Residents (GDPR)

You have the right to:

• Lodge a complaint with your local supervisory authority
• Withdraw consent where processing is based on consent
• Object to processing based on legitimate interests

EEA residents: http://ec.europa.eu/justice/dataprotection/bodies/authorities/index_en.htm
UK residents: https://ico.org.uk/

Nevada Residents

Nevada residents may opt-out of the sale of personal information. We do not currently sell personal information, but to register your preference, email: support@digitalvisibilityconcepts.com

9. INTERNATIONAL DATA TRANSFERS

Our servers are located in the United States. If you access our Services from outside the United States, your information will be transferred to, stored, and processed in the United States where data protection laws may differ from those in your jurisdiction.

For EEA/UK residents, we utilize appropriate safeguards for international transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Ensuring recipients are Privacy Shield certified (where applicable)
• Obtaining your explicit consent for transfers

10. CHILDREN'S PRIVACY

Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@digitalvisibilityconcepts.com.

If we discover we have collected personal information from a child under 18, we will delete such information from our systems within a reasonable time.

11. DO NOT TRACK SIGNALS

Some browsers transmit "Do Not Track" (DNT) signals to websites. Because there is no common understanding of how to interpret DNT signals, our Website does not currently respond to browser DNT signals. You can use the cookie management tools described in Section 4 to manage your preferences.

12. THIRD-PARTY WEBSITES

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information to them.

13. DISPUTE RESOLUTION AND RELATIONSHIP TO TERMS OF SERVICE

Any disputes relating to this Privacy Policy or our privacy practices shall be resolved through binding arbitration as set forth in our Terms of Service, which are incorporated herein by reference and available at www.digitalvisibilityconcepts.com/terms.

14. CHANGES TO THIS PRIVACY POLICY

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this policy. If we make material changes, we will notify you either by:

• Prominently posting a notice on our Website
• Sending you an email notification
• Obtaining your consent where required by law

We encourage you to review this policy periodically to stay informed about how we protect your information.

15. HOW TO CONTACT US

If you have questions, comments, or concerns about this privacy policy or our privacy practices, please contact us at:

For the quickest response, please email us with "Privacy Request" in the subject line.

Accessibility: If you need this privacy policy in an alternative format due to a disability, please contact us at the above information.

Version 2.0 | Effective January 30, 2026
© Brilliant Ideas Consulting Inc. d.b.a. Digital Visibility Concepts - All Rights Reserved