30 minutes on screen-share. Your actual ad spend, your actual data, your actual numbers. No generic scripts — every call is prepared from what's really happening in your business.
We pull up your actual spend, your actual funnel, your actual data. You'll see what we see in real time.
Ethan reviews your situation before the call. You won't hear a single generic frameworks talk. Python, SQL, ad-platform audits — whatever your numbers need.
DVC isn't the right fit for every business. If we can't move your revenue, we'll tell you and point you at who can.
By the end, you'll have a concrete view of where the leak is, what it's costing you monthly, and what it would take to fix.
DVC · FORTUNE 50 SYSTEMS BACKGROUND
Ethan spent the early part of his career building the data and marketing systems behind billion-dollar ad budgets at the enterprise level. At DVC, he runs the front line personally — because every discovery call is also a technical conversation.
On your call, you won't get a BDR reading a script. You'll get someone who can open your ad platforms, read your data structure, and tell you within 30 minutes whether there's money on the table.
Built the data and marketing infrastructure for Walmart, Bank of America, Kroger, AbbVie, Lowe's, and Hilton — from inside the agencies running their accounts.
Deep operator-level knowledge of identity resolution, audience orchestration, and first-party data architecture — the layer most agencies can't touch.
Google Marketing Platform credentialed. Meta Marketing Science certified. The rare practitioner who can audit both platforms cold without reference material.
Invited presenter at Programmatic I/O and ANA Masters of Marketing. Speaks in front of rooms of CMOs because he's built the systems they're trying to buy.
Writes Python, JavaScript, and SQL. When a question needs a query, he runs it. When a platform needs a script, he builds it.
Every call is prepared from your specific numbers. If Ethan is on the call, it's because he's already done the pre-work.
If they've trusted our team with their data, you can too.
Thirty minutes. We've structured it to hit what matters: your numbers, the leak, the fix, and whether DVC is the right answer. If it runs long because we're finding real money, we'll ask before keeping you past the hour.
No. The call is a fit check. If we can help, we'll show you how and quote it — you decide what happens next. If we can't help, we'll tell you and point you at a better option. DVC has three programs and a clear cutoff for each; we don't push clients into the wrong one.
No required prep. If you have your monthly ad spend numbers and any existing vendor contracts handy, we'll get through more in 30 minutes. If not, Ethan will pull what's visible from your public footprint before the call — that's usually enough to start.
Three programs for three ranges. $1M–$20M in local services for the Revenue Optimization Program. $10M–$75M mid-market for the Digital Domination Package. $100M+ enterprise and multi-brand for Revenue Architecture. If you're under $1M, we'll tell you honestly and recommend a local agency. If you're over $100M, Ethan runs that tier personally.
That's what the call is for. Most prospects aren't sure at first. Ethan will pattern-match your revenue, your marketing maturity, and your goals to the right tier — or tell you if none of them are the right fit. There's no pressure to pick one on the call.
Ethan Mercer personally. Not a BDR, not a junior rep, not a scheduler passing notes. DVC does not run the BDR-to-AE-to-Closer machine. If you're on the call, you're on it with the person who will build your strategy.
Book the call above, or pick up the phone. Either way, you'll know within the week whether there's money worth moving.
Service line: (800) 589-7346