Loyalty Programs — Email & Text Marketing

Your Customer List Is a Gold Mine. Start Digging.

You already earned these customers. Email returns $40 for every $1 spent. Text returns $17. Right now, your customer list is sitting idle while your competitors send messages to the people who've already bought from you.

$40
Return per $1 — Email
$17
Return per $1 — Text
$1,500
Starting / Month
Right now, while you read this — your competitors are doing this
🏠
Apex Roofing & Gutters 2 min ago
Hey Sarah! Storm season is here. Past customers get 15% off any inspection. Book this week → apexroofing.com/deal
🦷
Bright Smile Dental 18 min ago
Hi Mark, you're overdue for your cleaning! We have Tuesday 2pm open. Reply YES to confirm or call (555) 204-8812.
⚖️
Rodriguez Law Group 1 hr ago
Important estate planning update — new tax law changes affect your plan. Free 30-min review for existing clients this month.
while you send nothing
YOUR BUSINESS could be here
Hi Jennifer! It's been 6 months since your last visit. We're holding your preferred slot open — book now and save 20% this week only.
Start Reaching Your Customers Today →
The average business has hundreds to thousands of past customers receiving zero communication.
Each one is a repeat sale waiting to happen.
$0.02
Cost to re-engage an existing customer via email
vs. $5–$50+ to acquire a new customer via Google Ads
More likely to sell to existing customer vs. new
Harvard Business Review — retention economics
25–40%
Email open rates we deliver
vs. 8–15% industry average with basic platforms

The ROI That Makes
Every Other Channel Jealous

These aren't DVC numbers. These are industry-wide benchmarks from the Direct Marketing Association. Email and text marketing consistently outperform every other channel by a significant margin — because you're reaching people who already trust you.

Text / SMS Marketing ROI
$1
You Invest
$17
You Receive
Text open rates average 98% within 3 minutes of delivery. Email wins on ROI ratio; text wins on immediacy and urgency. Combined, they cover both the considered decision and the impulse action — which is why our Standard tier uses both.

What Other Agencies Charge for the Exact Same Service

Managed email and text marketing from a quality full-service agency typically runs $7,500–$10,000 per month. That's the same deliverability management, same copywriting, same automation workflows, same segmentation. DVC delivers it for $1,500–$3,000/month through our Bird.com enterprise partnership — a platform with a two-year licensing value of $400,000 that DVC provides at a fraction of retail cost.

$7,500–$10K
Other Agencies / Month
↓ DVC delivers same result
$1,500–$3K
DVC / Month

Every Campaign. Every Send.
Fully Managed by DVC.

You don't touch the platform, write the copy, manage the list, or worry about deliverability. We handle everything — you receive the results.

✉️
Email Marketing

Complete email infrastructure management — from domain authentication to campaign creation, deliverability optimization, and performance reporting.

  • Domain setup & warm-up (prevents spam folders)
  • List cleaning & hygiene management
  • Campaign copywriting — your voice, our expertise
  • A/B subject line testing
  • Automated welcome & reactivation sequences
  • Monthly performance reports with open & click data
📱
Text / SMS Marketing

The highest-read channel in marketing. 98% open rate within 3 minutes. We handle compliance, registration, and execution so you never touch a regulation.

  • SMS & MMS campaign management
  • 10DLC carrier registration & compliance
  • Cheapest per-text rates available (cheaper than Twilio)
  • Opt-in growth strategies
  • Automated purchase confirmations & follow-ups
  • Two-way conversation management
⚙️
Automation & Segmentation

The right message to the right person at the right time. Behavioral triggers, audience segments, and automated workflows that run without you.

  • Behavioral trigger campaigns (purchase, lapse, birthday)
  • Audience segmentation by purchase history & behavior
  • Reactivation campaigns for dormant customers
  • Push notification capability (Premium tier)
  • CRM integration for contact management
  • Built-in reporting dashboard — client viewer access

Who Gets the Most
Out of This?

Any business with an existing customer base and repeat purchase potential. The bigger your existing list and the higher your repeat purchase rate, the more powerful this becomes.

🦷
Dental & Medical

High-value recurring appointments. Recall campaigns alone generate significant revenue from a single email send.

High Fit
⚖️
Legal Services

Past clients need estate updates, contract renewals, referrals. One reactivation email can trigger a $5,000+ engagement.

High Fit
🔧
Home Services

Seasonal service reminders, follow-up quotes, maintenance schedules. Every past customer is a repeat job waiting to happen.

High Fit
🏥
Health & Wellness

Spas, chiropractors, physical therapy — appointment-based businesses with natural reactivation cycles. Text campaigns get immediate booking responses.

High Fit
🛒
E-Commerce

Abandoned cart, post-purchase sequences, seasonal promotions, loyalty rewards — e-commerce is where email ROI is highest industry-wide.

Highest Fit
🏘️
Real Estate

Past buyers are future sellers. Agents who stay in contact via email and text earn 4× more referral business than those who don't.

High Fit
🍽️
Restaurants & Hospitality

Loyalty offers, event announcements, birthday perks. Text campaigns for restaurants see same-day table fills from what would otherwise be empty seats.

High Fit
🏢
B2B Services

Long sales cycles need consistent contact. Quarterly newsletters, case studies, and check-ins keep you top-of-mind when the budget opens.

Strong Fit

If You've Said Any of These, This Is for You

// Common triggers we hear in discovery calls
"
We don't have a way to stay in touch with our customers after they leave.
"
We tried email before but it always goes to spam. Nobody opens it.
"
Ads are too expensive right now. We can't afford to run Google every month.
"
We have a big customer list sitting in our CRM and we do nothing with it.
"
Our competitors are texting and emailing people and we're not. We're losing ground.
"
We get one-time customers but can never get them to come back.

Three Tiers. One Clear Starting Point.

Start where you are. Most businesses start at Entry or Standard and upgrade naturally as the program grows. All tiers are fully managed — you never log in to a platform or write a single email.

TIER // 01
Entry
Get started. Build the foundation.
$1,500/mo
+ One-time setup fee — see commitment options below
Best for: Businesses starting retention marketing for the first time
  • Email OR text marketing (your choice to start)
  • Complete platform setup on enterprise Bird infrastructure
  • List import, cleaning & domain authentication
  • 2–4 campaigns per month — fully written, designed, sent
  • Basic automation: welcome sequence & lapse trigger
  • Monthly performance report with open, click & revenue data
  • Client viewer dashboard — see everything in real time
  • Flat rate — no per-send fees regardless of list size
Get Started →
TIER // 03
Premium
Scale the full channel stack.
$3,000/mo
+ One-time setup fee — see commitment options below
Best for: E-commerce, multi-location businesses, high-volume senders ready to maximize
  • Email + text + push notification marketing
  • Unlimited campaign volume — send as often as strategy allows
  • Advanced behavioral segmentation & audience builds
  • Full automation library: 8+ trigger sequences
  • Dedicated campaign strategist — bi-weekly sessions
  • Loyalty reward program build & management
  • Custom campaign calendar with 90-day strategy
  • Priority deliverability monitoring & reputation management
  • Competitor send analysis — see what your competitors send
Get Started →

Your Setup Fee Is Your Only Variable.

Monthly rate is identical regardless of term. The setup fee covers real onboarding work — domain authentication, list cleaning, Bird workspace build, automation sequences, and your first campaign architecture. Commit longer, pay less to start.

Commitment Term
One-Time Setup Fee
Monthly Investment
After Initial Term
Month-to-Month
Cancel with 30 days notice · Anytime
$1,500
Covers full onboarding: domain authentication and warming, list import and cleaning, Bird workspace setup, welcome automation, and your first campaign calendar.
$1,500–$3,000/mo
Based on tier selected. Rate is fixed from month one.
Stays month-to-month · No action required
6-Month Agreement
Minimum 6 months · Rolls M2M after
$750
Save $750 on setup. Same complete onboarding — same team, same scope, same launch quality. Nothing removed.
$1,500–$3,000/mo
Identical monthly rate to M2M. No penalty pricing.
Rolls to month-to-month automatically. No new contract required.
12-Month Agreement
Minimum 12 months · Rolls M2M after
Best Value
$0
Full setup fee waived. Complete onboarding absorbed into the program. Your only spend from day one is the monthly investment.
$1,500–$3,000/mo
Same rate. By month 12, the program is compounding — you're running reactivation sequences, seasonal campaigns, and behavioral triggers that took months to build. Most clients never want to stop.
Rolls to month-to-month automatically after month 12. No action required — no traps, no rate changes.
💡
Why setup costs real money: Launching a proper email and SMS program is not flipping a switch. It's domain authentication and a 2–4 week warmup period to build sender reputation, list import and deduplication, Bird workspace configuration, welcome sequence and lapse automation build, and your first campaign calendar with copy written before you ever approve a send. On a 12-month agreement, DVC absorbs that cost entirely. On month-to-month, $1,500 covers the work once — and the monthly rate stays the same either way.

Enterprise-Grade Platform.
Fraction of the Cost.

DVC Enterprise Partner
$400K
Retail 2-Year License
$0.002
Per Text Sent
98%
SMS Open Rate
  • Billion-dollar enterprise marketing automation platform
  • Built-in CRM — contact management, behavioral tracking, data logging
  • Mass email — send 50,000+ emails in one send with full deliverability
  • Mass SMS & MMS — cheapest rates in the industry (cheaper than Twilio)
  • Advanced segmentation engine — behavioral audiences, not just lists
  • Full campaign analytics — attribution from send to purchase
  • Client workspace with viewer access — full transparency
  • Bird's enterprise support available for all DVC clients
Why does this matter? Platforms like Klaviyo, Mailchimp, and Constant Contact charge $300–$1,500/month just for the software — before any management fees. DVC's Bird partnership means the platform cost is built into our flat management fee. No platform subscription. No per-send overage charges. One price covers everything.
🚫
No "Goes to Spam" Problem

Most businesses fail at email because their domain has poor reputation and their messages land in spam. We build and warm your sending domain from day one — consistently delivering 25–40% open rates vs. the 8–15% industry average.

📊
You See Everything

Your Bird dashboard gives you viewer access to every campaign, every metric, every list. No black box. You see exactly what we sent, who opened it, who clicked, and what it drove in revenue — updated in real time.

📝
We Write the Copy

Every email and text is written by DVC in your brand voice. You approve before it goes out. No templates, no generic AI copy — actual campaign writing built around your offers, your seasonal calendar, your customer relationship.

🔒
Full Compliance Management

CAN-SPAM, TCPA, 10DLC carrier registration, opt-out management — we handle all of it. You never have to know what these acronyms mean. Compliance violations can cost $500–$1,500 per message sent illegally. We eliminate that risk entirely.

Start Here. Build From Here.

Loyalty Programs are the most common entry point into DVC. At $1,500/month with near-immediate ROI, the risk is low and the proof of concept is fast. Most clients expand from here.

START // MONTH 1
💌
Loyalty Program
$1,500–$3,000/mo

Email & text marketing activates your existing customer base. Immediate ROI. Lowest risk. Widest audience. Most businesses see positive return within 60 days.

ADD // MONTH 3–6
📈
SEO Services
+ SEO Program

Now that retention is generating revenue, invest in long-term organic growth. Every organic visitor adds to the email list you're monetizing with Loyalty.

ADD // MONTH 6–9
🎯
Precision Ad Placement
+15–20% of spend

Add paid acquisition to your retention engine. New customers flow into your Loyalty list. Ad ROI compounds because you now retain what you acquire.

FULL // MONTH 9–12
👑
Digital Domination
Full DDP Integration

The integrated DDP — where all channels work as one system. Clients at this level typically see 30–50% more total leads without increasing ad spend.

Straight Answers

What if I don't have a customer list yet?

We help you build one. Most businesses have more data than they realize — invoice records, booking history, POS transactions, past inquiry forms. We work with what you have, clean and structure it, and start building from there. Even a list of 300 past customers is enough to generate meaningful revenue in the first month.

We tried email before and nobody opened it. What's different?

The two most common reasons email fails: poor domain reputation (messages go to spam) and generic copy (messages don't earn opens). We fix both. We build and warm a dedicated sending domain for your business, write campaigns in your actual voice targeting your actual customers, and manage list hygiene to keep your sender score high. Our clients consistently hit 25–40% open rates — typically 2–4× what they were seeing before.

Do I have to write anything or manage any software?

No. We write every email and text. You review and approve before anything sends. You never log in to Bird to manage anything — you get a viewer dashboard so you can see what's happening, but the management is entirely on us. Your role is approval and feedback. Our role is everything else.

How is this different from Mailchimp or Constant Contact?

Mailchimp and Constant Contact are DIY tools — you're paying for software access and doing all the work yourself. DVC Loyalty Programs are a fully managed service built on Bird's enterprise platform, which has significantly better deliverability, cheaper text rates, and far more powerful segmentation than consumer-grade tools. The comparison isn't software vs. software — it's "you doing it yourself on inferior infrastructure" vs. "we handle everything on enterprise infrastructure."

How fast will I see results?

Most clients see measurable revenue from their first campaign send, which typically goes out within 2–3 weeks of onboarding. The first month is setup and domain warming — we're conservative on send volume to protect your domain reputation. By Month 2, you're in full campaign cadence. Clients with lists of 1,000+ contacts typically see clear positive ROI within 30–45 days.

Does this work if I'm not running any ads?

That's actually when it works best. Loyalty Programs are specifically designed for businesses that aren't running paid ads — or can't afford to. At $1,500/month, it's less than a minimum Google Ads campaign. And because you're monetizing customers you already have (instead of paying to acquire new ones), the ROI happens faster and at lower risk. This is the highest-value marketing available to a business with an existing customer base and no current retention marketing.

What does the setup fee cover — and is there a contract?

Three commitment options: month-to-month ($1,500 setup), 6-month agreement ($750 setup), or 12-month agreement ($0 setup). All three roll to month-to-month automatically after the initial term — no traps, no auto-renewals at new rates. The setup fee covers domain authentication and sender reputation warmup, list import and cleaning, Bird workspace build, welcome and lapse automation, and your first campaign calendar. This is front-loaded work that costs real time regardless of how long you stay — which is why the fee drops with longer commitments. Monthly rate is identical across all three terms.

// Your Customer List — Unmined Revenue

Stop Leaving
$40 on the Table.

Every month you're not emailing your customer list, you're handing that revenue to competitors who are. Let's show you exactly what your list is worth and what it would take to start mining it.

// No platform required to get started · Free list assessment · Response within 24 hours