Digital Visibility Concepts
Sales: (888) 450-2878
Service: (800) 589-7346
Book A Call →
// The Revenue Optimization Program

Meet the people shopping your competitors — before your competitors close them.

Every week, we deliver name, email, and phone for the real people shopping your competitors — and the real people shopping your own website. No form fill required. The Revenue Optimization Program puts them on your list before anyone else gets to them.

Book A Strategy Call → or call (888) 450-2878
// What ROP Does

What ROP does for what you already have.

You don't need to rip out your marketing stack and start over. You need to make what you already own work harder. We're built to integrate into your existing systems — and make every dollar of ad spend you're already running produce more revenue.

// 01

Works with your existing stack.

Identified prospects flow directly into the systems you already use — Mailchimp, HubSpot, Klaviyo, Salesforce, and more. No migration. No new platforms to learn. No ripping out what already works. We plug in, and your existing tools get smarter.

// 02

More revenue from the same ad spend.

Every dollar you're already spending on Google and Meta Ads works twice as hard with ROP running. The 97% of visitors who never filled out a form become names, emails, and phones — feeding the follow-up you're already doing. Your ad spend stays flat. Your lead volume doesn't.

// 03

One system instead of seven vendors.

Most mid-market marketing stacks are a patchwork of disconnected tools — a PPC agency that doesn't talk to the SEO agency that doesn't talk to the email marketer that doesn't talk to the CRM. We unify identification, follow-up, and advertising under one team, one strategy, one number to watch go up.

// 04

Marketing and sales, on the same page.

Marketing uses identified prospects for automated nurture campaigns. Sales uses the same data for direct outreach. Both teams finally see who's shopping you, who's shopping your competitors, and who's ready to buy — at the same time. No more cold lists handed over the wall.

// Why ROP Works

Traditional marketing stops at the click.
We start there.

Every website you've ever built is designed to do one thing: turn visitors into leads. And every website ever built mostly fails. Three out of every hundred visitors fill out a form. The other ninety-seven leave without a trace.

The Revenue Optimization Program starts where traditional marketing stops. We identify the real people shopping your competitors — and the real people shopping your own website. We deliver them to you with name, email, and phone. We follow up with them automatically. And at the highest level, we use them as the blueprint to find tens of thousands more people exactly like them.

That's how you stop hoping and start scaling.

97%
// OF VISITORS LEAVE WITHOUT
FILLING OUT A FORM
300
// IDENTIFIED PROSPECTS PER
MONTH DELIVERED TO YOU
50,000
// LOOKALIKE PROSPECTS REACHED
MONTHLY AT OUR TOP LEVEL
// How It Works

Three moves. One system.

The premise is simple: identify the real humans behind your website traffic, follow up with them automatically, then use them as the blueprint to reach thousands more like them.

01
// Step One

Identify

Every week, we deliver the real people shopping your three biggest competitors — name, email, and phone — straight into your marketing platform. We identify the people shopping your own website too. Up to 300 identified prospects a month, total. No form fill required.

02
// Step Two

Follow Up

We build and run the email and text message campaigns that follow up with every identified prospect automatically. Within minutes of someone shopping your site, they're getting the right message — written, sent, and managed by us.

03
// Step Three

Scale

Once we know who your best customers look like, we use them as the blueprint for paid advertising campaigns that reach tens of thousands more people with the exact same buying intent. Your best customers multiplied.

// Three Levels To Deploy

Start where it fits. Scale when you're ready.

Every level carries its own 90-day outcome guarantee with the same uniform remedy. Upgrade any time.

// ROP Level One

Core

Know who's shopping. Reach them first.

// Best For

Operators with their own email, text, or CRM system who just need the people identified — and want to run the follow-up in-house.

// No setup fee · 90-day initial term, then month-to-month

// Every Month You Get

Name, email, and phone for the real people shopping your competitors — and your own website.
No form fill required. We identify them automatically and deliver them every week.
  • Up to 300 Identified Prospects Per Month Real people. Real contact information. Delivered weekly.
  • Delivered Straight Into Your Marketing Platform Identified prospects flow automatically into any of the platforms we integrate with directly:
    • // Email & Marketing Automation: Mailchimp, Klaviyo, Constant Contact, HubSpot, ActiveCampaign, Salesforce Marketing Cloud
    • // CRM: Salesforce, HubSpot CRM, Pipedrive, Zoho CRM
  • Monthly Identification Report See exactly who was identified, how they found you, what products or services they were shopping, and which of your competitors they visited.
  • A Real Person Managing Your Account Your dedicated account manager handles setup and keeps everything running. No tickets. No call centers.
// Our Guarantee

Double your leads in 90 days. Or we work for free until we do. Measured against your baseline at the start of the engagement; remedy and measurement protocol documented in your Statement of Work.

Ready to turn prospects into customers? Core gives you the people. If you want us to build the marketing campaigns that turn those prospects into paying customers, look at ROP Grow →

See If Core Fits → Or Call (888) 450-2878
// ROP Level Two

Grow

We identify them. We market to them. You close them.

// Best For

Operators who want the identified prospects turned into conversations — without hiring an email marketer, a copywriter, or a marketing coordinator.

// 12-month initial term, then month-to-month
// Includes complete setup and onboarding

// Everything In Core, Plus

Automated marketing that turns identified prospects into paying customers.
We write, build, and run the email and text campaigns that follow up with every identified prospect — automatically, instantly, and at scale. You don't have to lift a finger.
  • Professional Email Marketing Campaigns — Built And Managed For You In Year 1, we build and launch:
    • 1 Welcome sequence (5-email series for new identified prospects)
    • 2 Nurture campaigns (7-email series each, tailored to your top services)
    • 2 Win-back campaigns (3-email series each for prospects who went cold)
    • 4 Seasonal promotions (aligned with your busiest quarters)
    All campaigns are managed, optimized, and reported on monthly.
  • Text Message Marketing Campaigns We build and manage SMS campaigns for the opted-in list you bring plus the list you build through the opt-in pages we create for you. The more prospects opt in, the bigger your legal SMS audience becomes.
    • 2 Automated SMS sequences (3-message series each)
    • 4 Promotional SMS blasts aligned with seasonal campaigns
  • Properly Designed Opt-In Landing Pages We build and host up to 2 properly designed opt-in landing pages in Year 1 — designed to convert identified prospects and website visitors into opted-in subscribers you can legally text going forward.
  • Built-In Compliance Protection Every campaign includes automatic compliance infrastructure that keeps you protected:
    • Automatic STOP/HELP response handling on all text messages
    • Quiet hours enforcement (no texts outside legal time windows)
    • One-click email unsubscribe on every message
    • Permanent suppression of opted-out contacts across all future campaigns
    • Full audit trail of every opt-in and opt-out
  • Smart Timing And Triggers Messages go out based on what each prospect actually did — visited a specific page, came back a second time, looked at a competitor.
  • Monthly Strategy Call Your dedicated account manager reviews what's working, adjusts campaigns, and reports on what's driving revenue.
  • Monthly Revenue Reporting See exactly how many identified prospects became paying customers, how much revenue each campaign generated, and which messages drove the most conversions.
  • Up to 300 Identified Prospects Per Month Your website visitors and people shopping your competitors.
// Our Guarantee

Double your customer re-engagement in 90 days. Or we work for free until we do. Measured against your baseline at the start of the engagement; remedy and measurement protocol documented in your Statement of Work.

Ready to reach tens of thousands more customers? Grow activates your 300 monthly identified prospects. If you want to use them as the blueprint for reaching tens of thousands more people with the same buying intent, look at ROP Total →

See If Grow Fits → Or Call (888) 450-2878
// ROP Level Three

Total

Identify them. Market to them. Find thousands more just like them.

// Best For

Operators who have the demand problem solved on existing traffic — and are ready to pour gas on it by reaching 10,000–50,000 more people who look exactly like their best customers.

// 12-month initial term, then month-to-month
// Includes complete setup, onboarding, and creative production

// Everything In Grow, Plus

Reach 10,000–50,000 of your best future customers every month.
Your identified prospects and existing customers become the blueprint. We use them to build lookalike audiences reaching tens of thousands more people with the exact same buying intent — people who look like your best customers, shop like your best customers, and are ready to become your best customers.
  • Lookalike Advertising On Google And Meta We use your identified prospects and existing customers as the blueprint to build targeted ad campaigns reaching tens of thousands more people with the same buying intent.
  • Full Paid Advertising Management Complete management of your paid channels — building, launching, optimizing, and reporting on every campaign. You own the ad accounts. Ad spend is billed directly to you by the advertising platforms. We never touch your media budget.
  • Paid Advertising Creative In Year 1, we build and launch:
    • Up to 12 ad campaigns across your chosen channels
    • Up to 24 unique ad creatives refreshed quarterly
  • Retargeting Across Every Channel Identified prospects who didn't convert see your ads again across Google, Facebook, Instagram, and YouTube — automatically.
  • Custom Landing Pages Up to 3 purpose-built landing pages in Year 1, designed to convert the traffic we send you.
  • Ongoing A/B Testing And Optimization We continuously test headlines, offers, images, and calls-to-action across every channel.
  • Expanded Email And Text Campaigns Everything in Grow, doubled — more nurture sequences, more win-back campaigns, more seasonal promotions, more SMS sequences, more legal opt-in pages.
  • Dedicated Senior Account Strategist Your Total engagement includes a dedicated senior strategist who meets with you every two weeks to review performance, optimize campaigns, and identify new growth opportunities.
  • Full Revenue Attribution Reporting Know exactly which campaigns, channels, and messages are driving revenue — down to the individual customer.
  • Identification Infrastructure Includes up to 300 first-party identified prospects monthly plus full lookalike audience expansion.
// Our Guarantee

Double your return on ad spend in 90 days. Or we work for free until we do. Measured against your baseline at the start of the engagement; remedy and measurement protocol documented in your Statement of Work.

See If Total Fits → Or Call (888) 450-2878
// Who We Build This For

Built for operators. Priced for growth.

ROP works for most local services businesses doing $1M–$20M. It works best for three verticals where the math is clearest — and the lost revenue is the biggest.

// $1M–$8M Revenue

Dental Practices

Single-location independents who are tired of watching patients shop them on Google, then book with the DSO down the street.

  • Identify the patients comparing your practice to competitors in real time
  • Follow up with lapsed patients before they reactivate somewhere else
  • Reach thousands of new families in your ZIP code who look like your best patients
  • Recall and recare campaigns that run themselves, every month
 // $1M–$5M Revenue

Veterinary Practices

Independent practices losing clients to corporate chains — Banfield, BluePearl, VCA, NVA — with bigger ad budgets and 24/7 booking infrastructure.

  • Identify the pet owners shopping your practice against the chains in real time — name, email, phone
  • Reactivate dormant clients before they restart wellness somewhere else
  • Reach thousands of pet owners in your service area who look like your highest-retention clients
  • Recall and recare campaigns that run themselves, every month
 // $1M–$5M Revenue

Medical Weight Loss Clinics

Independent clinics watching dormant patients restart programs elsewhere — because the 30–45 day reset window closed before anyone reached them.

  • Reactivate dormant patients before the reset window closes and they restart from scratch somewhere else
  • Identify the prospective patients researching your programs who never called or completed intake
  • Five-minute automated response on new inquiries — not next morning when another clinic already got the call
  • Reach thousands of prospective patients in your metro who look like your highest-retention active patients
// Your Strategy Call

Your call is with Ethan Mercer. Not a sales script.

When you book a strategy call, you're not getting a junior rep reading from a playbook. You're getting Ethan Mercer — the same strategist who'd run a call with a Fortune 50 CMO, focused entirely on your business.

Thirty minutes. No pitch deck. Ethan walks through your current traffic, your current follow-up, and where the money is leaking — then tells you straight whether ROP fits or it doesn't.

If it fits, you'll leave the call knowing exactly which level makes sense and what the first 90 days look like. If it doesn't, he'll tell you that too.

// Credentials
Our team has built the data and marketing systems for Walmart, Bank of America, Kroger, AbbVie, Lowe's, and Hilton. The same enterprise-grade capability — scaled for local businesses.
Book Your Call With Ethan → or call (888) 450-2878
// Who You're Talking To
  • // Fortune 50 ExperienceImplemented billion-dollar ad campaigns. Applies enterprise-caliber analytical frameworks to mid-market businesses.
  • // Customer Data Platform CertifiedEnterprise-grade data infrastructure expertise that 99% of marketing agencies can't claim.
  • // Google & Meta CertifiedGoogle Marketing Platform certified. Meta Marketing Science certified.
  • // Conference SpeakerPresented at Programmatic I/O and ANA Masters of Marketing — the industry's top enterprise gatherings.
  • // Technical DepthPython, JavaScript, SQL. Understands every recommendation at the architecture level.
  • // No Generic ScriptsEvery call is prepared from your specific numbers, your specific market, your specific competitors — never a playbook template.
// The Proof Is Public

Real clients. Real numbers.

Twenty years. Sixty-five active PPC accounts. Two hundred active SEO programs. Two hundred forty-eight five-star Google reviews — all public, all verifiable, all written by real businesses who paid real money.

$1B+
Cumulative ad spend managed across every major platform
248
Five-star Google reviews — public, verifiable, not curated
20yr
Continuous operation since 2005 — no gaps
10,000+
Client campaigns across every industry vertical
★★★★★
"DVC transformed our entire digital presence. We went from chasing leads to having our calendar fully booked two weeks out. The integrated approach — ads, identification, and follow-up working together — is genuinely different from anything we tried before."
// Verified Google Review
// Home Services Client
★★★★★
"Bruce and the team have managed our marketing for over eight years. The data they bring to every conversation, the proactive adjustments, the transparency in reporting — it's what every agency claims and almost none deliver. We've never had a reason to look elsewhere."
// Verified Google Review
// B2B Client — 8+ Year Relationship
★★★★★
"We were skeptical at first — identifying website visitors sounded too good to be true. Six months in, we're capturing 30% more leads than before, mostly from people who never would have filled out our form. The follow-up runs itself. It just works."
// Verified Google Review
// Professional Services Client
Every review is on Google. Every client is real.
Read all 248 five-star reviews on Google →
// Your Questions, Answered

What operators actually ask.

Is this legal? How do you identify people who didn't fill out a form?

Yes, it's legal, and it's done entirely with first-party data — information that consumers have already consented to share as they move around the web. We don't scrape, we don't buy lists, and we don't touch anything covered by GDPR restrictions on European traffic.

Every campaign we run includes full CAN-SPAM and TCPA compliance built in — automatic opt-out handling, quiet hours enforcement, and a complete audit trail of every opt-in and opt-out.

How is this different from buying a list from a list broker?

A list broker sells you cold names who may or may not have any interest in your product. We deliver the real people who were actively shopping your website this week — or actively shopping your competitors' websites. Real intent. Real recency. Real context.

What if you miss the 90-day guarantee?

We work for free until we hit it. Same uniform remedy on all three guarantees. Measurement protocol — baseline, target, calculation method — is documented in your Statement of Work before the engagement begins. No prorated math, no caveats.

What if we already use Mailchimp, HubSpot, Klaviyo, or Salesforce?

Perfect — identified prospects flow directly into your existing platform. We integrate natively with Mailchimp, Klaviyo, Constant Contact, HubSpot, ActiveCampaign, Salesforce Marketing Cloud, Salesforce CRM, HubSpot CRM, Pipedrive, and Zoho CRM. Using a different platform? We deliver a weekly CSV you can import into anything.

Can I start small and scale up?

Absolutely. Core is designed for operators who want to see the identification in action before committing to full campaign build-out. Most clients move from Core to Grow inside the first six months, and from Grow to Total within the first year. Every level credits cleanly into the next.

How is my ad spend billed at Total?

Directly to you, by the advertising platform. Google bills you for Google. Meta bills you for Meta. We never touch your media budget — we just manage it on your behalf. Our fee covers strategy, creative, landing pages, optimization, and hands-on management across every channel.

How long does setup take?

Core is live in 7–14 days. Grow is live and sending within 30–45 days, with the first automated campaigns running by Month 2. Total's paid advertising campaigns go live within 45–60 days, depending on creative and landing page scope. In every case, the 90-day guarantee starts the day identification is active.

What does this cost?

Pricing depends on which level fits your business, your current infrastructure, and what you want us to take on. Book a 30-minute call with Ethan and he'll walk you through the options, the commitments, and the exact numbers — no obligation, no pitch deck.

// The Next Move

Stop losing the ninety-seven percent.

Book a 30-minute strategy call with Ethan Mercer. He'll walk through your current traffic, your current follow-up, and where the money is leaking — then tell you straight whether ROP fits or it doesn't.

Book Your Strategy Call → Or Call (888) 450-2878
// No pitch deck · No obligation · 30 minutes with Ethan Mercer, VP Sales & Growth