30–40% of your patient list hasn't been in for over a year. They didn't switch dentists — they just forgot about you. We build the system that brings them back, captures the website visitors you're losing, and turns your existing database into your most profitable marketing channel.
Most practices invest heavily in acquiring new patients and almost nothing in keeping the ones they already earned. The math gets brutal fast.
On average, 30–40% of a dental practice's patient list hasn't visited in over 12 months. For a practice with 3,000 patients, that's roughly 1,000 people who already trust you — receiving zero communication beyond a generic recall reminder their practice management software fires out.
97 of every 100 people who visit your practice website leave without ever calling. They looked at your services page, checked hours, maybe read a review — and disappeared. Without visitor identification, you'll never know who they were or how to follow up.
78% of patients choose whichever practice responds first. Your Google ads run 24 hours a day. Your front desk doesn't. Every patient searching "emergency dental near me" at 9 PM on a Friday is being booked — into the calendar of whoever answered their phone.
A fully managed system that turns your patient database, your website traffic, and your after-hours inquiries into measurable new revenue. You don't manage platforms. You don't write campaigns. We handle it.
Automated email and text campaigns to patients who haven't been in for 12+ months — personalized by their last visit, their procedures, and their insurance cycle. Post-appointment review request sequences. Referral programs with automatic follow-up. All managed, all measured.
Identify 70–80% of the anonymous visitors who leave your site without calling — name, email, phone, not just anonymous traffic. Retarget them across the channels they actually use. The same identity layer that enterprise brands rely on, made available to your practice.
Most practice ad accounts are optimized toward form submissions, not booked appointments. We feed appointment and treatment-acceptance data back to the ad platforms in real time — so the algorithm stops bidding as hard for tire-kickers as it does for the family of five that just moved in.
A response system that doesn't sleep. Inbound inquiries — phone, form, chat — get an immediate, qualified reply and a calendar link, around the clock. By the time your front desk is back at 8 AM Monday, the weekend's emergency patients are already on the schedule.
Three tiers. Scoped to your practice size and growth plan. See the full program →
A Platform Truth Report is a custom 7-page audit of your practice's marketing data infrastructure. We map how your ad platforms, your website, your practice management software, and your customer database actually connect today — and where the money is leaking in between.
Built by hand for your specific practice. No account access required. No credit card. No obligation. Five business days from request to delivery.
DVC · FORTUNE 50 SYSTEMS BACKGROUND
Every discovery call and every Platform Truth Report for a dental practice goes through Ethan personally. He spent the early part of his career building the data and marketing systems behind billion-dollar ad budgets at the enterprise level. The same analytical rigor — applied to a single-location practice with a real patient list and real ad spend.
You won't get a BDR reading a script. You'll get someone who can open your ad platforms, read your funnel, and tell you within 30 minutes whether there's actually money on the table.
Built the data and marketing infrastructure for Walmart, Bank of America, Kroger, AbbVie, Lowe's, and Hilton.
Operator-level knowledge of identity resolution and unified customer data — the layer most dental-marketing agencies don't have.
Google Marketing Platform credentialed. Meta Marketing Science certified. Reads both platforms without reference material.
Python, JavaScript, SQL. When a question needs a query, he runs it. When a platform needs a fix, he writes it.
Every call prepared from your specific numbers. If Ethan is on the call, the pre-work is already done.
Your practice website and a few basics. Five business days later, you have a custom audit in your inbox.
Walk through the findings. Fit check, both ways. If DVC isn't the right answer for your practice, we'll tell you.
Import and clean your patient database. Build campaigns. Warm your sending domain. Zero lift on your front desk.
First revenue attributable in 30–60 days. Full performance review at 90 days — with the receipts.
Not curated testimonials. Read all 248 on Google →
Most dental-marketing agencies run the same three plays for every practice — Google Ads, review collection, a landing page or two. We build the data layer underneath those plays. Identity resolution, real-time conversion feedback from your practice management software, reactivation campaigns that use actual appointment history — that's the work most agencies don't do because most agencies can't. The Platform Truth Report will show you the difference in writing before you ever commit.
No — and that's the trap. Most practice management systems fire a generic 6-month recall reminder and call it "patient marketing." That catches the easy 20% who were going to rebook anyway. The 30–40% of your list that's been dormant for 12+ months doesn't respond to those reminders — they need sequenced, personalized campaigns targeted by their last visit, their treatment history, and their insurance cycle. That's a different system, and it's not included in Dentrix or Open Dental.
No. The Revenue Optimization Program is built specifically for single-location independents and small group practices (typically 1–5 locations under common ownership). If you're part of a large DSO, your marketing decisions are probably being made at corporate and our model won't fit. We'll tell you that on the PTR call rather than pretend otherwise.
First attributable revenue typically lands in 30–60 days — reactivation campaigns fire immediately once the database is cleaned and warmed. Paid-ad optimization compounds more slowly; the ad platforms need 2–4 weeks of real conversion data to recalibrate bidding. We do a formal performance review at 90 days with the numbers in writing.
Yes. The system is designed to sit alongside Dentrix, Eaglesoft, Open Dental, Curve, Dovetail, Dentalogic, or whatever else you're running. We don't replace your PMS — we connect to it so appointment, treatment-acceptance, and patient-history data can actually power your marketing. If your PMS is genuinely exotic, we'll flag it on the PTR call.
Three tiers. The entry tier runs on a short-term agreement so you can see the system work before committing to the full program. The two higher tiers are structured as 12-month engagements because the compounding effect of cleaned data and trained ad-platform algorithms takes roughly that long to fully mature. Full program details are on the ROP page →
Get a free Platform Truth Report for your dental practice. Custom-built for your specific situation. Delivered as PDF and browser link. No credit card. No sales pressure. No follow-up if you pass.
Or book a 30-minute call: book-call.html