For Independent Veterinary Practices · $1M–$5M

Turn your competitor's traffic into clients.

Every week, we send you the names, emails, and phones of pet owners shopping other practices in your area — so you call first. 200+ identified every month, in writing, or your first month is refunded.

90-Second Intro · Bruce Gordon

Meet the Revenue Optimization Program

Founder walkthrough · how identity resolution works for your practice

Book a 30-min call with Ethan →

Zoom · 30 minutes · No deck · No pressure

★★★★★ 248 Google reviews

20 years in business

$1B+ ad spend managed

10,000+ clients served

98%

of your website visitors are strangers.

You paid to get them there. They left without a word.

Every month, pet owners browse your website comparing you to other practices — reading reviews, checking new-client availability, looking up wellness plan pricing. Two out of every hundred fill out your form. The other ninety-eight leave without telling you who they are.

We tell you. Name, email, phone, what they were shopping for, when they looked. Every week, in your inbox. You call first. They become clients.

// Two Written Guarantees

In writing. Same place as the fee.

Both guarantees are written into your Statement of Work. Not marketing copy — contract language. If we miss, the remedy is defined, specific, and automatic.

30-Day · Confidence

200+ identified visitors in your first 30 days.

Every week, you get a report: names, emails, phones, what they were shopping for, when they looked. By the end of Month 1, you'll have 200 or more — or your Month 1 fee is refunded in full.

SOW Clause V2 · Remedy: Month 1 fee refunded

90-Day · Outcome

50+ dormant clients reactivated in 90 days.

We rebuild the reactivation infrastructure that brings lapsed clients back before they go to the chain hospital across town. 50 or more come back in 90 days — or your program is extended one additional month at no cost.

SOW Clause V1 · Remedy: +1 month at no cost

// Your 30-Minute Call

What you'll walk away with.

We pull your data before you arrive.

Our team audits your practice's digital footprint — identity resolution capability, ad spend efficiency, reactivation potential. You see the full picture in the first five minutes.

Ethan walks you through the findings.

Not a pitch. Ethan is the strategist who'd walk a Fortune 50 CMO through their marketing data. For 30 minutes, that same thinking is focused entirely on your practice.

You leave with two options.

One — take what you learn and hand it to your team. Two — hand it to us and we run it. Straight conversation about whether it fits or it doesn't.

// Your Strategist

Ethan Mercer

VP Sales & Growth · DVC

Walmart · campaign strategy
Bank of America · acquisition
Lowe's · customer data
AbbVie · healthcare marketing
Kroger · loyalty & retention
$50M+ / month managed spend

When you book, you're talking to the real strategist.

Most veterinary marketing agencies put you on the phone with a 24-year-old SDR reading from a playbook. Ethan isn't that.

For 20+ years he's built the data infrastructure that Fortune 50 companies use to reach their customers — Walmart, Bank of America, Lowe's, Kroger, AbbVie. He managed $50M+ a month in ad spend and 1,200 customer segments. For 30 minutes, that same thinking is pointed entirely at your practice.

When you book your call, that's who answers. Not a gatekeeper. Not a junior. Not a deck.

// Questions we get a lot

What veterinarians ask before they book.

Is this a pitch disguised as a free call?

No. Ethan spends the first 20 minutes on your practice, your numbers, and what's actually broken. The last 10 minutes is your decision: take what you learned to your team, or let us run it. You leave with a clear picture either way.

How do you know who's on my competitor's website?

Identity resolution. Devices send signals to a data network we're plugged into; we match those signals to real people. It's the same tech every major retailer uses for email retargeting — we point it at your competitors and your own site instead of Amazon. Every match is real and contactable.

What happens if you don't hit the 200 identified visitors?

Your Month 1 fee is refunded in full. It's written into your Statement of Work — not a verbal promise. If the guarantee doesn't hit by the end of Month 1, you get your money back and you decide whether to continue.

Is this for solo practices, or only larger groups?

Single-location independents and small groups, $1M–$5M in annual revenue, with at least 2,000 active client records. If you're owned by a corporate chain — Banfield, BluePearl, VCA, NVA — corporate makes your marketing decisions and we're not a fit. We'll tell you that on the call rather than pretend otherwise.

I'm already spending on Google Ads. Does this replace it?

No — it makes what you already spend work harder. Identity resolution runs on the traffic you're already paying to acquire. Most practices are losing 30–40% of ad spend to audiences that will never convert. We find it, redirect it, and make the rest of your spend more accountable.

How fast are the first results?

First identified visitors flow in within 72 hours of launch. First reactivated clients typically within 14 days. The 30-day confidence guarantee hits by end of Month 1. Fast attribution is one of the main reasons this fits veterinary practices specifically well.